Helping Times Square Pedestrians #StayDry From Unexpected Showers
Viita decided to help keep pedestrians #staydry as the rain came down on May 22nd, 2017. Bright yellow umbrellas donning the hashtag #staydry popped up all over Times Square. When the showers hit the city, the street team began passing out the free umbrellas to all of the unprotected pedestrians on the street. And they estimated by 5 pm they had handed out as many as one thousand umbrellas. While spreading the message that everyone deserves to stay dry and confident. Especially when nature shows up unexpectedly.
This is a subject that is not publicly discussed often. But it is estimated that one in every three women will experience bladder leakage. Because so many things can contribute to this issue. From childbirth to menopause. The days of depending on menstrual pads or adult diapers to keep yourself protect and dry are officially over now.
And now Viita is introducing this discreet, high-tech and oh so sexy lingerie. While they are super cute and sexy with the lace trim. While ensuring that you can stay dry, leak free, and odorless in the event that you do have an accident. Because these sexy lace trimmed panties not only keep you dry and protected. And it is because they can hold up to 23 teaspoons of “liquid.”
Raquel Tulk the founder says “Our hope is to dismantle the taboo of bladder leakage by spreading greater awareness of the issue, as well as offering a very real and specialized solution with Viita.” Because when you are caught without protection from a random sneeze or joke that may cause your body to “misfire.” That is why they wanted to pass out umbrellas to help keep the pedestrians dry just like their sexy lingerie keeps you dry. So get your sexy on and #staydry!