The Founders of this Body-Positive Band Might Shock You
Good American is a body-positive fashion brand with a focus on innovation.
The brand is hard at work asking questions, finding solutions, and redefining modern women’s fashion.
Good American prides itself on providing women of all sizes with clothes that are both fashionable and comfortable.
The brand’s commitment to challenging industry norms has allowed them to be featured in the following popular magazines:
What is Good American and Who are the Owners?
Good American was co-founded by Emma Grede and Khloe Kardashian in 2016. The Good American brand was a massive success right out of the gate, clearing over one million sales on its launch day.
The brand’s success really shouldn’t come as much of a surprise. Having Khloe Kardashian backing it, as well as marketing its clothes to women with curves, was a much-needed shake-up to traditional fashion trends.
Starting out as a size-inclusive brand focused on jeans, Good American’s explosive and continued success has allowed it to expand its catalog of clothes including tops, bodysuits, and activewear.
Khloe Kardashian
It’s always nice to see the face of a company wearing and using the very products they sell.
The idea of the Good American brand was born from Khloe’s own frustrations and experiences with women’s fashion.
She has proven she is more than capable of spearheading large projects.
Her work as the executive producer of the incredibly popular E! series Keeping Up With The Kardashians is proof of this, but if you want more we can cite the success of the second hit show she has been executive producer of, HULU’s The Kardashians.
The show currently sits as the most-watched series premiere on HULU here in the United States.
She has also shown a dedication to health and wellness by hosting and producing the docu-series Revenge Body with Khloe Kardashian.
For someone with a passion for women’s health and a clear talent for executive roles, starting a clothing line was probably inevitable. But even the best of us need help when your goal is bringing innovation to an industry and Emma Grede was the perfect woman for the job.
Emma Grede
Emma is a mother of four who still finds time to innovate and motivate. Image courtesy of Good American.
Emma Grede is no stranger to fashion. After studying business at the London School of Fashion Emma worked on fashion show productions for Inca Productions.
She would then move on to founding and running the talent management and entertainment marketing agency ITB.
When ITB was acquired by Rogers & Cowan Emma and Khloe formed their partnership and founded Good American which Emma is still CEO of to this day.
Khloe isn’t the only Kardashian to partner with Emma on a fashion-related business venture. Kim Kardashian and Emma are both founding partners of the inclusive underwear, loungewear, and shapewear brand SKIMS.
Emma is also the co-founder of the plant-powered cleaning brand Safely, which specializes in chemical-free cleaning products.
Emma Grede is also a strong advocate for women’s empowerment as well as diversity and inclusion.
She is a board member and trustee of Women for Women International and Baby2Baby.
She has also done work as the chairwoman of Fifteen Percent Pledge, an organization that asks businesses to reserve at least 15% of their shelf space to Black owned products and brands.
Where to Buy Good American Products?
Let’s start with where are Good American products sold? Good American’s products are found primarily on its online store Good American.com, although some retail locations do exist.
The Good American brand offers all of its merchandise in an inclusive size range of 00-32 plus.
The layout of the Good American site is simple, stylish, and easy to navigate with links to many of the different products they offer available in the top left of the page. Good American products can also be found on other reputable online fashion retailers like Shopbop.
How Much is Good American Worth?
While the exact numbers for the brand’s total net worth are unknown, the general approximation for Good American’s net worth is about 7.65 million dollars.
This number could actually be higher given the brands association with celebrity Khloe Kardashian and fashion expert Emma Grede.
One should also consider the brand’s rising success and potential given its popularity and body-positive message.
If the brand were to sell, it would likely be for a much higher number than this approximation, especially since we haven’t seen the brand’s profit numbers for the year 2022.
Good American’s Famous Size-Inclusive Jeans
What better product to start with than the one that made the brand so popular in the first place? Good American’s jeans come in a variety of types and styles:
- High Waist Jeans
- Skinny Jeans
- Straight Jeans
- Relaxed Jeans
- Bootcut and Flare Jeans
- Loose Jeans
ALWAYS FITS GOOD LEGS JEANS
These jeans go great with almost any top and are a perfect companion to other items from Good American’s catalog. Image courtesy of Good American.
One of Good American’s best-selling products is their Always Fits Good Legs jeans.
These high-waist jeans come in three shades of deep blue and feature Good American’s innovative one-size-fits-four design. This design allows the jeans to better adapt to the wearer’s body shape as their body changes, making them the perfect fit every time.
The fabric of the jeans is made from 86% cotton, 5% recycled cotton, 4.5 % polyester, and 4% Elastane.
You might think the only messages Good American sends with its products are that of body positivity and female empowerment, but you’d be wrong.
They are also sending an eco-friendly message with products like this one. These jeans use trims with recycled zinc coatings to prevent rust, as well as having its denim be made from recycled material.
The jeans are even Eco-wash friendly, reducing the amount of water and energy needed to clean them!
GOOD LEGS DEEP V JEANS
These jeans offer an extreme v-shaped yoke and 5 pockets. Image courtesy of Good American.
The next best-selling pair of jeans from Good American are their Good Legs Deep V Jeans. These jeans are only available in blue and aren’t as stretchy as the Always Fits Good Legs jeans, coming in at a super stretch on the site’s stretch level meter.
These jeans feature the same eco-friendly designs as the previously mentioned jeans but have a slightly different composition for its fabric.
The fabric for these jeans are 98.5% organic cotton and 1.5% elastane, making them incredibly soft to the touch.
Good American’s Swim Suits
Good American has a selection wide selection of swimwear for bodies of all shapes and sizes, because the brand loves curves. They have bikini tops and bottoms, bandeaus, one-pieces, and more.
SCULPT CONTOUR ONE-PIECE SWIMSUIT
This one-piece swimsuit is available in two colors, black and bright poppy red. Image courtesy of Good American.
The Good American Sculpt Contour One-Piece Swimsuit is built for both the runway and beach days. Designed to hug and accentuate your curves, this swimsuit is one you just can’t go without.
The suit is made from 62% nylon and 31% elastane and can be purchased in sizes XS through 5XL.
Good American Shorts
These summers feel like they’ve been getting hotter and hotter right? Well, Good American can help you bet that heat with a new pair of super comfortable shorts.
The brand offers a variety of shorts and skirts from jean shorts to compression shorts. You are bound to find a pair that is perfect for you and perfect for beating the heat.
HIGH SHINE COMPRESSION HOT SHORT
These hot shorts are only available in one color, black. Image courtesy of Good American.
Good American’s The High Shine Compression Hot Shorts should be a staple in every wardrobe.
These shorts are designed to fit high on your waist and hold your curves perfectly.
Their high shine is a nice attention grabber and they pair perfectly with Good American’s own High Shine Compression Bodysuits. These shorts are made from 90% nylon and 10% elastane and are available in sizes 00 through 32 plus.
Bodysuits
These bodysuits are perfectly designed to enhance all of a woman’s curves. These bodysuits can be worn by themselves or with your favorite pair of jeans.
GOOD FORM CREWNECK BODYSUIT
This long sleeve bodysuit is perfect for any time of the year. Image courtesy of Good American.
The Good Form Crewneck Bodysuit is made from Good American’s own ultra-soft matte breathable fabric. It is available in white or black and sizes XS to 2XL.
The bodysuit is made from 89% Polyester and 11% Elastane. It should be hand washed in cold water and handled with care because of how delicate the fabric is.
SCUBA V-NECK BODYSUIT
This V-Neck bodysuit is made from sculpting scuba fabric. Image courtesy of Good American.
Good American’s Scuba V-Neck Bodysuit is a one-piece v-neck style bodysuit that is perfect for a night on the town.
It’s made from 78% nylon and 22% Elastane so it’s super comfortable and plenty flexible. The bodysuit comes in either black or white and is available in sizes XS to 4XL.
Conclusion
Good American offers plenty of stylish, comfortable, and size-inclusive clothing options.
The site also features Khloe and Emma’s favorite picks from the brand so you have some recommendations to look through.
Some of the items not mentioned above are the brands, swimwear, shorts and skirts, and outerwear.