If you think back to the trade shows you have recently attended, consider what brands stood out. Chances are that they were the brands with the most entertaining and interactive exhibits. There is no doubt that trade show booth displays are the ones that capture attention. However, because you probably do not have an unlimited budget to work with, you have to choose the features for your exhibit. This may lead you to one of the most important decisions: picking between a rental or custom exhibit.
There are benefits to both custom displays and rental displays. Let’s review the advantages of each and how to pick the best solution for your brand, products, or services.
The Benefits of Going with a Rental Exhibit
More businesses are opting for trade show exhibit rentals Orlando because of their affordability and flexibility. Using modern modular structures, designers can put together a booth that is almost as good as a custom one. It’ll match your brand’s logos, colors, and graphics, so no one can tell that it is rented. Rentals are very flexible and allow you to include virtual technology, interactive elements, and more. You will even be able to change the layout to accommodate your storage areas and lounge booth spaces.
When you are done exhibiting at the event, a rental exhibit is delivered back to the trade show company. This way, you do not have to worry about logistics or storage. This is one of the reasons why rental trade show booths are recommended for businesses that only exhibit on occasion and for last-minute shows.
Rentals are less expensive than a custom booth, but they’ll get pricey if you exhibit at trade shows often. In this case, it is much better to build a custom display that can be used throughout the entire year. Continue fine-tuning the exhibit to match your audience without having to rebuild it each time, as you would with rentals.
The Benefits of Custom Exhibits
A custom trade show booth makes a powerful statement. It is built for your brand (only), giving you control over each phase of the design and creation process. A custom trade show booth demonstrates a commitment to maintaining your brand image because all graphics, signage, colors, etc. will reflect your brand to a tee.
Regardless of the fact that custom booths are expensive, they pay off if you exhibit regularly. You can use the same display for each of your shows and continue making a huge impact on your targeted audience. Small tweaks and updates can be made for each individual trade show, but the overall look of the exhibit will remain the same.
The primary consideration for building a custom trade show booth is that they’re expensive and you need to provide storage for them. This could be in your workplace or at a warehouse. You’ll also be responsible for shipping the contents to and from your shows, as well as building it.
Still not sure what is right for your brand? Contact your local trade show exhibit design firm to discuss your options for effective, affordable trade show exhibits, including rental displays custom displays, and modular displays.