As a marketing agency, such as Digital Roo you know that getting your clients results is a must. If there is no progress in their campaigns, a client will likely walk. What’s worse, is that business may be turned-off from future marketing strategies from lackluster results. They may start to question, is SEO really worth the time and money? There should never be a doubt that search engine optimization is the perfect tool to improve online presence and increase traffic.
One of the mistakes made by marketers is choosing to focus their attention in areas, that sadly, don’t see the action they may be aiming to achieve. For those that are starting in the digital marketing field, it can feel overwhelming with all the jargon, services that can be offered to clients. More so, it can be difficult narrowing down, which are the right ones for your clients to see noticeable movement.
To those that are seasoned pros, you may already be utilizing some of the following suggestions, or perhaps not. Below are some features of SEO every marketing company should have in their service menu, to gain better rankings and give their clients a better return on their marketing investment.
Link Building and Infographics
As you know link building is essential for SEO as quality links are a priority in search engine algorithms. When working on a link building strategy for a client it is encouraged to look at infographics as a potential value add. Infographics create a great way to connect customers to a business.
They are visually appealing while delivering useful, factual information on a topic specific to their niche. But infographics can do more than just be a colorful tool on your website; they can be shared, included in links, and help your customers build authority in their area of expertise.
Some SEO agencies find it helpful to outsource this process to another agency through white label SEO when they lack the resources or expertise to handle link building in-house for their clients. White label link building services allow marketing agencies to focus on their strengths while still offering valuable services to clients. It also enables them to offer competitive pricing by obtaining services at a lower cost than doing it in-house, while leveraging the expertise of a specialist agency.
Develop Content Rich Videos
Just like infographics are an excellent way to catch a person’s attention, videos are a step above. Placing a video on your customers’ website and Youtube will get Google’s attention. Google simply loves videos and will rank a site higher if their video offers a benefit to searchers. Online videos should state your client’s businesses purpose and clearly give visitors the answers as to why they should choose that company for their needs.
Harness Google My Business
Google My Business is a free tool, provided by Google. If your clients aren’t using this fantastic way to attract new local customers, you are missing out on an excellent way to inject value into the marketing plan. GMB posts expire after seven days, so you will need to keep up on your postings. For an easier way to manage your clients GMB and maximize the gain, Marketer’s Center offers a hassle-free way to GMB. They handle everything from setting up your clients GMB or cleaning up errors to creating rich content for weekly postings.
Quality Reporting To Customers
More than likely your customers will want to know what progress is being made on their SEO campaign. They will want to see the traffic increase. By choosing a dashboard that allows you to see the result, in a stream-lined reporting that is easy to read, you can offer this back to your customers. https://www.marketerscenter.com/blog/best-seo-client-dashboard/ goes through several options in the industry for reporting, as well as the pros and cons of each.