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How to Make Your Small Business Greener (And Use It for Marketing)

You’re a business owner, and you know it’s important to elevate your company. One of the best ways to do that is to stand out by being eco-friendly. Companies with eco-friendly practices show communities the importance of protecting the environment. If you’re looking to make your small business greener, you’re in luck. Here’s what you can do to stay green and market your eco-friendly behavior at the same time.

Use Natural Light as Much as Possible

The energy you’re using for lighting will begin to increase as you use more light.

Opening curtains and blinds are a quick way for your company to do its share of helping the environment.

Natural light is also a great way to help your employees feel more positive while they’re at work. If your business doesn’t have a lot of natural light, consider installing new windows in your office.

Approximately 25% to 30% of heat is lost through older windows and so replacing them will not only make your office brighter but also more energy-efficient.

Swap Overhead Lights with Desk Lamps

Take the above step even further by continuing to reduce the amount of light your company uses.

Overhead lights require much more electricity thanks to their sheer size and the way they operate.

Not only will you make a greater impact on the environment, but many employees also report feeling dizziness and headaches associated with an overhead lighting system.

If you can help the planet by switching to lamps, then that’s a great choice you can make.

Donate Used Goods to Important Organizations

Your company will use computers, office supplies, and all kinds of technology in the course of its daily business operations.

During that time, you’ll likely throw away a lot of trash, much of which doesn’t have to be wasted.

You can recycle your used computers and office supplies by donating them to important organizations and local charities that can refurbish them.

What’s more, you have to know that 68% of online experiences begin with a search engine, and your company’s positive actions will shine a good marketing light on your small business.

Go Completely Digital

Data transmission and storage security are imperative in modern enterprises, and one of the best ways you can ensure your small business is not only maintaining security but also being eco-friendly is by going completely digital.

Digital files can be easily protected by firewalls, passwords, and IT security systems.

At the same time, you reduce how many documents are printed at your place of business and how much energy and space is used for filing.

Reward Green Behavior

One of the most effective ways to make your company eco-friendly is to reward environmentally conscious behavior.

If you notice an employee standing up for environmental issues during a shift, take that opportunity to praise them for their efforts.

Rewarding employees for green behavior not only helps to improve your business’ eco-friendliness, but it also makes the company culture better and reduces turnover rates, which can improve your company’s overall reputation.

If you find yourself struggling to make an environmental impact, implement these easy strategies into your business so your company will be more eco-friendly.

Remember, any effort you’re making as a company to go green is a step in the right direction and you can improve your company’s brand reputation at the same time.

Everyone looks up to a company that has the character to set a good example.

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