Instagram is a great place to interact with like-minded people and to generate a lasting audience for your brand in that process.
Content calendars are ways to organize your Instagram page in a way that looks appealing.
By being consistent you can build brand awareness and gain Instagram followers at a faster rate.
Consistency does not mean just regular posting or timings. It is how you want your overall profile to look when the audience lands on it.
You need to start thinking in the “grid-way” if you are serious about maintaining your Instagram aesthetic.
You need to be able to arrange pictures in a way that you can tell how they would look side-by-side, up-and-down, and even diagonally from each other.
For this, you need to plan on what to post and when to post it.
A content calendar helps you stay weeks ahead of your post so that you can make the most of your profile. A few ways to create an Instagram content calendar are given below:
1.MAKING A CONTENT LIBRARY OF YOUR WORK
So you’ve clicked a lot of images in no particular order, but you think that with some editing they can be put on your Instagram page?
For this, you need a filing system through which you can find the picture instantly.
No, we don’t mean a folder on your phone or laptop named “amazepics” or “miscellaneous”.
You already have so many free tools at your disposal like Google drive or photos.
Dropbox through which you can organize your files to be available on any device.
They also have larger storage space and are an easier way to organize your pictures until you are ready to post them for your Instagram followers.
Bring more followers through growth service. Don’t be served by any tools like AutoInsta, since AutoInsta is kaput see the alternative instead.
2. ESTABLISHING A WORKFLOW PATTERN
Now that you have your main content, you should decide your posting schedule.
You need to decide how often you are going to post, the best times to post, the ratio of the content on your profile, and the method of devising new content.
Once you have it all chalked out, have the schedule in an easy to access space so that it is convenient for both you and your team, if you have one.
You can also link your visuals for your brand, a few rules to follow, etc. along with your workflow chart.
The more complex your team or business is, the easier you need to make the chart, to avoid any confusion in the future.
3. RUNNING AN AUDIT ON INSTAGRAM
When you have been posting for enough time, it is then that you should do an Instagram audit.
It is not a very difficult analysis if you have established your goals.
You need to see whether your growth pattern is going according to your plan, whether it is time to make any changes on that front.
You also need to gain your Instagram views and engagement.
Some of your Instagram followers may be fake and mess with the data, bringing down the engagement rate.
Some websites will help you remove such followers.
Analyze your profile and make sure it is up-to-date to attract potential Instagram followers.
4. CHOOSING A CONTENT CALENDAR TEMPLATE
When you have everything in place it is time to choose a template that makes you want to accomplish the tasks you have set and not just shut off your computer and go to sleep.
There are apps and websites like Trello, Evernote, Hubspot, and Hootsuite which offer templates for your scheduling.
If you don’t like any of them, there are always Google sheets but you will have to create the template from scratch whereas you can be saving time if you choose a prepared template.
You can fill in any holidays or events and then start planning according to how you want the growth of Instagram followers to be.
5. GAIN FEEDBACK FOR YOUR PLANS
You can also gain feedback from your peers or colleagues because having a new set of eyes can help you in ways you couldn’t even imagine.
When you have a team that coordinates well, your calendar won’t just depend on your input.
It will be working through the intuition and planning of all team members so they need to be on the same page.
Invite them to edit your plans, having a team means learning how to delegate.
They could spot something important that you might have missed that could affect your Instagram growth strategy and in turn the increase in your Instagram followers.
Conclusion:
There you go, we have given you ways to create a content calendar from scratch for your Instagram page.
A content calendar will not only help you schedule your posts but also simultaneously manage your brand’s aesthetic spirit making it easier for you to create content.
By staying at least 2-3 weeks ahead of a post you are creating content in advance which can even help you take a break if you need one in the future.
You can be strategic and manage the grid, make it look more presentable by a content calendar.
Your Instagram followers will also appreciate the efforts you have taken to make it look better, which is always a bonus.
So don’t sweat it too much and save yourself the migraine by using these tips to plan your content calendar and stay ahead in the Insta-game!