The first question that may come to mind, is what exactly is mass emailing and mail merging? Believe it or not it is a pretty common question that’s asked.
Look at it this way, say you want to send an email to all your customers, employees, family members, or even students. Of course emailing each and every one of them is going to take a super long time. Instead you can write one email and let your computer do the rest.
That’s the jist of what mail merging is.
Through mail merging you will be able to email multiple recipients.
They won’t know they’re part of a mailing list simply because each of your recipients will receive a dedicated personalized email.
What every you need to email will be much easier with the help of gmail mass emails.
With taking this all in, there are different practices to send mail merge with Gmail. These may be the best practices that will work best for you.
Below you’ll find a few of the best practices to increase your email deliverability!
Avoid Sending Too Many Email At Once
One of the best practices for you to stick with is sending email but not in huge bunches.
In a sense you want to send them in to small groups of recipients, maybe 15-25 people. You want to look for engagment before sending more emails instead of sending more right after the first batch.
Now, if you’re confident with your email getting the engagement it needs then that’s great.
At that point you can continue with getting the rest of them out.
If you own a large company you may want to adjust the way you do it just a little bit. Maybe consider waiting a day before sending to the next group of recipients.
This will help with gaining mass communication over the several days of you sending emails out.
Consider Personalizing Your Emails
While sending mass emails out in a great strategy, you don’t want them to be plain. Generic emails don’t grab everyone’s attention like they should.
It’s a great idea to personalize your emails before sending them out.
Compared to generic emails, personalized ones will see a better opening rate. So, the more emails you personalize the better your results will be.
Plus, they stand out amongst other emails that may look like potential spam.
Stick With Clean Contact List
You won’t have proper results if you are using an outdated contact list. Therefore you watn to make sure there aren’t any outdated recipients because they can cause bounce backs.
Bounce backs can mess with your Google database and that’s the last thing you want o happen.
Staying on top of your contact list is an important practice that can’t be overlooked. The best way to make sure your database is clean is by collecting emails yourself. This way you’ll be able to eliminate any changes, outdates, or invalid contacts.
Engaging with your contactlist helps you keep an active database without any harming flaws.
In Conclusion
These are just a few practices to go off of, but there are many more than can help you be successful.
Using gmail mass emails can be beneficial in more ways than one.
With time and practice you’ll be able to maintain the perfect database when it comes to getting out emails when needed.