Many men and women will buy shampoo on autopilot, without carefully considering which shampoo is the right fit.
This can lead to ongoing hair complaints and issues with an incredibly simple fix.
If you are looking for a new shampoo and unsure where to start, or haven’t considered changing, here are some tips for setting you on the right path.
Beautiful, clean, healthy hair is attainable, so let’s find out how to get there. A good quality hair product like Olaplex is a huge help too.
Quality shampoo
Quality can be hard to pin down, especially when every Haircare brand is touting the same marketing spin.
You can determine the quality of shampoo by assessing where it is made, what ingredients are used and the kinds of claims and customers they have designed this shampoo for.
Most quality shampoos like Evo shampoo will have total transparency of the ingredients. It should be very easy to tell the difference between good quality and poor quality shampoo.
If you think that natural ingredients are not as luxurious as chemical ingredients, think again.
Organic, plant-based and natural ingredients will protect your hair well, so ensure that your chosen shampoo is natural.
There are so many natural quality shampoos out there and the list is only growing now that brands are realising that natural ingredients are in demand.
Do not use ingredients like parabens, sulphates and other harmful ingredients.
Environmentally-friendly brands
If you are going back to the drawing board and looking for new shampoo options, consider environmentally brands.
This means more than examining the ingredients, although that is important, it’s also about looking into where the brands manufacture the bottles and hair products and how they conduct their business.
Australian-made products will always have more rigour around ethical practices, but there are many other manufacturers who have great environmental selling points.
Be sure to do your due diligence and look to see just how environmental your shortlisted shampoos are.
Unfortunately, it can be very easy to add the words ‘natural’ and ‘green’ to a label without actually having any backing to do so. Look for authoritative sources and check the sustainability of a product there.
Reputation
Reputation isn’t necessarily a key criterion for some products, but it’s important for hair products.
You want to be choosing a shampoo that has a good reputation with hairdressers and hair care leaders, as they are only going to back products that are quality.
This is why many hairdressing clients buy the shampoo and conditioner that is available at the hairdresser, as they know these selections have been pre-vetted by hair experts.
Another great way to gauge the reputation of shampoo is to read reviews online.
This will cut through the marketing copy and general noise online, and you can hear the thoughts of the consumers who have used the shampoo.
If possible, try and find reviews from people who have similar hair colours, textures and styles to you so that it is more relevant.
Addressing your hair needs
Quality, reputation, and other factors really do pale when compared to a shampoo that is tailored to your needs.
If you have very dry hair, oily hair, damaged hair or any other kind of condition that requires a dedicated approach, then you want to be looking for the right shampoo.
Your shampoo bottles should have clear messaging on the label to let you know what the shampoo is going to assist with and what hair type it is made from.
Also, look for details and active ingredients that support this care so you can identify which shampoo styles you have used and what has and has not worked for you.
Shampoo is such a core product in everyone’s routine. Don’t mistake this for thinking you can make a quick judgement call on this essential product.
Do the research and put some thought into what your hair really needs.