There are a lot of restaurants offering a vast variety of foods. In such a competitive scenario, it is imperative that you constantly increase your reach and keep getting as many customers as possible.
Here are some of the best tactics that can help you do that:
1. Offer Online Ordering
Almost everyone has access to the internet nowadays. The Internet has made a lot of things easier for people. Ordering food is one of them.
According to Deollite, almost 70% of consumers prefer to order food online.
The major reason for this is that ordering food online is pretty convenient for most customers. This is exactly why so many restaurants are setting up online ordering systems.
If you want to make ordering easier for your customers, you need to set up an online ordering system of your own.
Not only will you get positive feedback from your existing customers, but you will also gain a lot of new ones because of a convenient and smooth process.
A lot of people who didn’t come to the physical location of your restaurant can easily order food by using your online system.
2. Utilize Social Media
Millions of people across the globe are regularly using several social media platforms.
A lot of your customers and the people around your restaurant will be users of social media too.
If you are not making use of the various platforms to promote your business, you are missing out on a golden opportunity.
First of all, the reach you will get with social media will be unparalleled.
Secondly, it is much cheaper to promote your restaurant on social media than by any other means.
You should create a page for the restaurant and post details about the menu and other interesting content.
You can also get into deals with a number of influencers to promote your food.
Not just that, you can ask the people visiting the palace to tag you on their posts and stories so that your followers learn about you as well.
3. Register on Google My Business
Registering your restaurant on My Business should be one of the first things you do. If you have not done it yet, get to it immediately.
It takes hardly more than 15 minutes to set up the entire thing but the benefits are extraordinary.
A massive number of new customers who have heard about your restaurant through some of your promotions will tend to look you up on Google.
When you have a My Business page, your restaurant’s hours, working days, location, website and other details will be displayed as a top result.
This will make it easier for people to access all the important details that they need to know.
Moreover, it will add credibility to your establishments and new customers will be more likely to pay a visit.
4. Change Your Menu
It is highly improbable that you can always continue with the same menu with which you started your restaurant.
Over time, you’ll be able to notice several problems or areas you can improve in your menus.
These include the price points and inclusion or exclusion of some dishes. If your menu doesn’t catch people’s interest, they might not even visit your restaurant.
So, make sure that you have a menu that can catch a new customer’s attention by offering something unique and at a decent price point.
5. Offers and Rewards
One of the best ways to attract more people to your restaurant is to give offers and rewards.
You can even adopt a loyalty program for your existing customers.
When they redeem their rewards, they will tend to give positive feedback to people they know.
Subsequently, these people will also tend to come to your restaurant in order to avail these offers, and soon, your customer base will grow by a big margin.
6. Turn Customers into Promoters
Word of mouth is one of the oldest and the most effective ways to increase a restaurant’s reach.
There should be no doubt in your mind that the best way to make your restaurant popular is to serve the best dishes, offer the best service, and treat customers properly.
Only when your existing customers are fully satisfied with the experience you have to offer will they go out and recommend it to their friends and family.
These tactics will allow you to boost your restaurant’s reach and you will end up getting a lot of new customers that boost your business.