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Mass Media

Inside the recent years we have witnessed an unparalleled growth in the world of communication. Gone are the days when a short and sweet reporting could get the information across. Not only has the world of communication transformed, but so has the target audience. The forecasts of the field being successful are high. With the number of television sets, news stations, radio stations and advertising growing each day, the field appears to be transcending into an unmatched progress and along with it the choice of its pursuers to have a dynamic career according to Carrot & Stick media agency in Dubai. And it is here that mass-communication, as a stream of study, and as a career, becomes so important and enviable.

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Difference between mass communication and journalism

There exists a major misconception that mass communication essentially means journalism. However, mass media is not limited to journalism alone.  Mass communication is all about distributing information to the masses at local, national or international levels with or without a necessary intent. On the other hand, Journalism is more about informing people about something meaningful. Journalism is more predictable in its approach in which the emphasis is on information and facts, but Mass communication is more about letting the creative bug make the better of you.

Getting Started

Unlike engineering or medical streams there are no preparation strategies or set formulae for making a career in mass communication. A graduate degree in the field is good to start with but a post graduate degree or diploma is almost essential to be considered for responsible positions in any organization. Meanwhile, you need to start blogging or work as a freelance contributor to newspapers and a host of online publishing sites to develop your communication skills. Maturity, objectivity and a sensible train of thought are essential.

Job Prospects

A professional course in mass communication opens doors for a career in films & TV, publishing, public relations, journalism, editing, direction, filmmaking, scriptwriting, production, etc. In nutshell, Mass Communication widens up the horizon of career options for a person. Depending upon personal interest and inclination a mass communication professional can choose a job. Attractive and high paying jobs as journalist, actor, director, editor, screenwriter, RJ, producer, VJ are available to the talented and trained individuals.

Pay Scales

Candidates passing out from premium institutes receive attractive placement after their courses and handsome salaries, students from not-so-well- known institutes have to work hard to get placed. Starting salary for a mass communication professional could be between Rs 12,000 and 25,000. After 5 Years of work experience a professional can expect higher salary in the range of Rs 50,000 to Rs 1, 00,000 per month.

Demand and Supply

Demand and supply plays a crucial role in careers of mass communication professionals. The global recession had cost many high profile journalists their jobs and the graduates of these turbulent times found it extremely hard to get placed. On the contrary, there is a dearth of trained professionals in mass media, new entertainment and news channels and with new launches in the pipeline the demand will only shoot up. Opening up of media sector for foreign investment is expected to create new jobs in the field.

Mass media is a modern reality which covers all aspects of human life. Moreover, a great change can be observed in the concept of people working in mass media. Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity.

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