The month of May has been great to everyone so far, but there is indeed more to come. In fact, Mother’s Day is just about to hit the world. At this point, everyone has kicked it into overdrive in order to get everything settled before the big day arrives. Mother’s Day is a day for the women out there who do everything they can for their families. Every woman should be recognized because they work just as hard as anyone else.
Now there are tons of ways for you to honor women, but getting the message across should be substantial too! You want them to feel loved, accepted, and recognized for everything they do. Have you ever heard of the one and only “Rosie the Riveter?” If not, then its time you got the chance to along with a brand that focuses on her as an icon. So go ahead and check out the information I have for you below.
All Hail The Carhartt Movement
“Rosie the Riveter” symbolized a women’s ability to do a “man’s” work during the 1940s. The Carhartt brand was there for the happening of “Rosie.” Since then, Carhartt has become the brand of choice for many women who represent the modern-day “Rosie the Riveter!”
Carhartt wants to honor hardworking women and moms with the launch of their #AllHailMom campaign. The Carhartt woman is the new revolution of the legendary “Rosie the Riveter” icon, and she can do it all. With Mother’s Day just moments away, this is the perfect time to do so.
This Mother’s Day, Carhartt will debut its FIRST-EVER women’s national ad highlighting and celebrating “Modern Day Rosie’s.” The women featured in the spot are real women around the country, and not only epitomize hard work, skilled trade, and labor, but they are also kind, smart, passionate, creative and motivated moms, wives, sisters, and daughters. The commercial begins with a tribute to Rosie the Riveter, then builds on from theirs! Anyone who tunes in will see first hand how important women are in the world. The Carhartt women’s commercial will air nationally across a collection of shows on HGTV, the DIY Network, and USA through May 14!
Here is a special video for you to check out as well:
This year, Mother’s Day will be more than a special moment in mom’s life. Women all over the world will be honored the way they should be. So check out the information I have for you above.