The music industry has gone through some major evolutions in the last two decades.
Not only has the way people listen to music changed but how artists sell their work and engage with their fans.
Internet radio has been around for a while but it's only in the past few years that it's really started to make an impact, in a big way.
Internet stations can differentiate themselves in all sorts of different ways.
They set themselves apart by playing niche music or taking a particular angle on music that other channels don't cover.
They also expand their reach by offering podcasts and talk shows as well as traditional music playlists.
Some of the largest internet TV stations are able to garner millions of views, and most of their audience comes from the United States, Canada, Australia, and the UK.
The numbers speak for themselves.
As you can see Internet radio is the future of radio and here are five reasons why…
It’s more entertaining
There is so much variety on Internet radio stations.
You can tune into a Spanish station with Latin music or tune into a station that plays rock music.
With traditional radio, you are limited to what they have to offer, which in most cases is music from artists signed or owned by the parent company (or in some cases the same owners).
Internet radio allows for independent artists to showcase their music and their talent.
It’s more insightful.
The hosts of Internet radio stations do more than just talk back and forth with lame jokes.
They play music and allow listeners to interact with them through social media to share thoughts, ideas, and experiences with the rest of the world.
Internet radio allows for everyone to be part of the experience.
Internet Radio is Everywhere
It’s no secret that people spend a lot of time on their smartphones and throughout school, our teachers made it clear that the future of technology is mobile.
If you look at most radio websites, they are designed from a desktop perspective. You can have your phone in your pocket and still listen to it!
This means that you can listen to it anywhere at any time. This is what people want and internet radio provides it in the best way possible.
Audience is Growing
Internet Radio is the future of radio because the audience on the internet is growing at an exponential rate.
According to Pew Research Center, “the number of people who have ever listened to an Internet-only radio station has grown from just over 7 million in 2008 to more than 23 million this year.”
What does this mean? It means the internet is becoming the go-to place for music.
With the average age of the Pandora listener being 36 years old, it's clear that a lot of people are tuning in online.
Internet Radio is Interactive
When you create an account with internet radio sites, you are able to choose what you want to listen to by rating songs, artists, albums, etc.
This means that you’re able to control your experience and listen to music that YOU like!
The good thing is, if you don’t have anything in mind, then you can still browse through and listen to what’s currently playing.
If you live in a busy city like New York, there can be a lot of traffic and delays during your morning commute.
You might also have kids or pets that follow a specific schedule by being home at certain times.
Together, these complications make it challenging for you to be on time for work or school.
In a world where more and more content is quickly becoming available at our fingertips, Internet radio is unique in that listeners can tailor their own listening experience.
And this isn’t just about skipping songs or listening in on live events, either.
According to Crunch Reviews, internet radio is not like traditional radio where you are stuck listening to one or two selected stations in predefined formats.
With the Internet you have access to everything from Classical Music to Heavy Metal, Blues to Big Band, Jazz to Rockabilly, Spanish/English to Arabic, Country Western, Reggae, Celtic, Latin, Alternative, and Punk Rock at the tip of your fingertips.
You can listen 24/7 for free or subscribe to commercial-free networks.