Instagram is among the largest social networks today. Instagram marketing may seem similar to promoting products, services, or ideas on other social networks. However, Instagram marketing is somehow unique, and it calls for the implementation of new tactics. For instance, your Instagram profile can play a significant role when it comes to marketing. It can also influence the decisions of other users to follow you. And, even if you use the best Instagram likes app, you may not go far without a good profile.
Unfortunately, using the basic features of Instagram won’t help with your profile. You will also not get more likes or followers if you just use the basic features of this social network. An exceptional Instagram profile is what you need to accomplish your marketing goals on this platform. An exceptional Instagram profile looks different. But how do you make your Instagram profile unique? Here are useful tips to guide you.
Choose Your Instagram Username Wisely
Instagram allows you to have two names. These are the username and the changeable name. The variable name is displayed alongside the handle in the searches. Given that Instagram has over a billion monthly users, finding a unique username can be a challenge for some people.
However, try to get a username that suits you without strange spellings or characters. Choosing the right username will enable your followers or other users to find you with ease. What’s more, tagging you will be easier if your followers can easily remember your name. It’s better to associate the changeable name with your brand or name to ensure that people find it easily via searches.
Make Your Profile Visible in the Settings
Other users must see your profile to determine whether it is exceptional. So, once you create an Instagram profile, go to the settings and set it to be visible to the public. If you don’t do that, only your friends will see your profile. However, you can switch your profile to private once you have gotten your preferred followers.
Use a Quality Profile Photo
If you have a personal account, a clear face headshot is the best photo. But, if you’re working on a company or brand profile, use a logo or a recognizable product. This will enable followers to know who owns the profile easily. People will most likely not follow you if they don’t recognize your company or you from the profile photo.
Therefore, use a quality photo that makes you, your brand, or company easy to recognize. What’s more, your profile photo should be amazing. It should be of superior quality. That means you can even invest in a professional photography service. Additionally, make sure that your profile photo meets the requirements set by Instagram.
Create a Perfect Bio
An Instagram bio comprises of 150 characters only. However, these characters can set your entire profile’s tone. Therefore, make sure that you get your Instagram bio right.
Your Instagram bio should provide a brief overview of your profile. It should tell other users what the profile is all about and who the account owner is. It’s crucial to use simple words to describe yourself. For instance, use words that describe you properly. These can include “photographer”, “author”, and “runner”. Additionally, include your location in the bio. Using hashtags is also important to ensure that your profile appears in the searches.
You may also include a short sentence to explain the purpose of your profile depending on what it is all about. For instance, do you want to collect pug pictures, photograph trees in your neighborhood, or sell shoes? Make sure that your profile tells other users what you want to accomplish by being on Instagram.
Also, remember that it’s only in the bio where you can include a link. So, add a hyperlink to your website if you have one. This can help if you want to use your Instagram profile to direct traffic to your website. And, you can also include addresses to other websites. Scoopearth has an editorial review of Social Boost if you need some extra insight.
However, only the website that you set as the official site will appear as the actual hyperlink.
Use Great Photos to Get Followers
Most people will tell whether your account is exceptional, depending on the number of followers it has. And, not every photo is ideal for sharing on Instagram. Low-quality and unedited photos won’t get you’re a large following on Instagram.
Make sure that only the best photos go to your Instagram profile and feed. If you have to post memes, make sure that they are of the highest quality. Avoid memes that look pixilated, blurry, and obvious screenshots.
Before you post photos on your Instagram profile, edit them properly. Instagram has essential editing features. Although these are not bad, you can use amazing third-party apps that edit photos and make them worth sharing. The internet has many free editing tools for Android and iOS devices. Use them to create amazing Instagram photos.
Conclusion
These tips will enable you to make your Instagram profile exceptional if you follow them wisely. However, you should also use the right hashtags. Not every popular hashtag is ideal for your profile. However, hashtags form the backbone of this photo-sharing platform. The hashtags that you use can make or break your profile. Therefore, research wisely to pick and use the right hashtags. EarthWeb has an editorial review of Social Boost that can give you even more insight.
Additionally, make sure that you have an Instagram strategy. For instance, choose a profile theme, purpose, and then decide how you will accomplish your goal. A properly formulated and implemented strategy will enable you to make your Instagram profile exceptional.