Over the past few months, more and more people have been taking to improving their lives on the fitness front.
This has happened primarily due to the fact that billions of people across the world have been confined to their homes due to the pandemic, and having saved on time in terms of transportation and even outdoor activities, have decided to make use of it.
People who earlier did not have enough time to be able to exercise now do, and have begun deciding to make the most of it.
For most people who begin to take up exercise, the first resource that they turn to to get guidance is YouTube.
YouTube videos form an easy and convenient resource that helps with advice on how to structure your exercise plan, the kind of diet required for different body types, and the load different people can take, and so forth.
Fitness trainers have seen a huge spike in views of their videos on YouTube in the last six months or so.
This is also a good time for other fitness trainers to get started on YouTube and know how to create a video.
Here are a few tips to help them with the same.
- Making the Channel: The first step to getting started with YouTube is to create your channel on the website. You must have a creative and professional looking YouTube channel that invites people to train through your videos. Have an interactive About page and allow your subscribers to message and connect with you. Get a great logo designed. Also, have a cover image that has highlights from your earlier videos, if there are any. Do not forget to add the various other social media platforms where you are present.
- Sharing: Once you have your YouTube channel completely set up and ready to put on display, start sharing your achievement with your followers. For new YouTube channels, it is important to use all the social media leverage you have to influence your followers to subscribe to your YouTube channel, and also to have their followers subscribe to it. You can also set up separate pages of your channel on various social media platforms.
- Intro Video: The first video on your YouTube channel should be an intro video. You can use this intro video for video marketing on the other social media platforms where you are present. Even when you have no subscribers, the intro video will allow your future subscribers to understand what your channel is about while they binge on your other videos.
The intro video is a window to your channel to the outside world and is mainly to be used for inviting non-subscribers to have a look at the other videos that you have posted.
You can opt for intro makers to create a platform-specific video for your YouTube channel, as videos generally have more traction than text.
- Sponsors: If you have several followers on social media, you can influence a number of sponsors to help you out with your YouTube channel as well. Sponsors can help in significantly increasing the production quality of your videos. Additionally, they also bring you more followers by promoting your content on the various social media channels they are on. Sponsors may be individual investors in your product or even small or large scale companies who wish to be associated with your message. Sponsorship deals generally involve an element of quid pro quo, and you may also be required to promote their product.
- Filming Method: Another great mistake that most newbie YouTube video creators tend to make, especially when filming with their mobile phone, is that of filming their video vertically. Most viewers prefer to view videos horizontal in a 4:3 or 16:9 aspect ratio. Vertically filmed videos are watched considerably less as compared to horizontal ones.
- Energy: Since fitness training requires a significant amount of energy from the part of the user, it only fits that you showcase some energy on your part as well. Be continuously engaged with the viewer and show enthusiasm in creating the video. If you seem uninterested in the task of video creation, more and more viewers will be uninterested in following your channel. It is hence crucial to keep your viewer engrossed for the length of the video and ideally have him wanting more such content.
- Video Quality: To have a successful YouTube channel, the most important feature must be premium video quality. The equipment that you use for recording the videos must have the latest technology. At the very least, the video must never seem like it has been recorded using a substandard camera or an old mobile phone camera. Videos must have a proper intro and outro, which can be made using an outro maker from the internet. It must have a predetermined structure.
- Intellectual Property: A very peculiar ditch that new YouTube video creators fall into is using copyrighted or trademarked music as the background for their videos. As soon as YouTube detects an element of intellectual property rights infringement, they pull down the video that is to blame. If the same channel makes a mistake several times, the channel may also be pulled down. You may use various open-source music repositories from the internet to get music that is free to use. Music is generally arranged according to mood and usage in such repositories and available with any cost to the user if used with appropriate credit.
Now, you are ready to start your own YouTube channel.
Always remember, on YouTube, content quality is everything.
Always put up high-quality content and never forget to share with as many of your followers as possible.
With these tips in mind, get creating!