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How To Buy The Right Promotional Products For Public Events

Hosting an event can be a very stressful yet rewarding experience.

Usually, many people focus more on the decoration of the event, food for attendees, and the flow of the event.

Often the last thing that is given importance is the promotional items that the attendees end up walking away with. 

These items are one of the most important takeaways from any event that is hosted.

Events in themselves are a great way to reach out to new and existing customers.

How To Buy The Right Promotional Products For Public Events

But when you have the right promotional products, they can help you leave a lasting impression. 

Do's and Don’ts

Do create opportunities for attendees to engage with your brand through your promotional items.

By offering coupons, you are persuading people to try out your product at what they feel is a special price due to attending your event.

Try to avoid going with the typical promos such as pens, business cards, USBs, etc.

The more innovative you are with your freebies, the better the attendees will remember you. 

For example, in these COVID times, a sure-fire promotional item would be a face mask as it is incredibly efficient and very useful.

It is customisable and allows you to creatively showcase your company logo so that every time the mask is worn, the attendee will remember not just the event you hosted but your company as well.

Lastly, do not forget to include your company's contact information.

This is an essential point of engagement and the only way for potential customers to reach out to you.

It can also be a great opportunity to promote your social media channels.

Best Products for Events

Effective promotional items will depend largely on the type of event you host.

Virtual events are popular these days, and the best way to engage with viewers is to give them a product they can use during the event itself.

Mugs, planners/journals, or mouse pads are great examples of these. 

The usefulness of promotional items is what makes them a success. It is better for brand retention and conversion if the item is used for longer and more frequently. 

Tech-related products are a clear example of this; headphones, power banks, and speakers are crowd favourites. 

When in doubt, always go with apparel.

T-shirts, caps, socks, or any everyday apparel piece is a great way to create a memory out of your event and boost brand value.

How To Buy The Right Promotional Products For Public EventsHow To Buy The Right Promotional Products For Public Events

The goal of the Event

Your promotional items will also largely depend on what you aim to achieve with the event.

If launching a new product or service, the promotional products should reflect the same. In this case, you can provide samplers or registration discounts to all the attendees.

With the objectives mapped out, you will be able to choose the appropriate products. 

Whether you are hosting a charity event, music festival, or a tradeshow, customizing and personalizing products will help you set the right tone for the event.

Promote Corporate Culture

This style of marketing has come a long way and adapted with the times.

Companies that maintain sustainability and are eco-friendly in all their practices will have a positive sentiment with existing and potential customers.

There are several different eco-friendly options, such as tote bags, recycled notebooks, tumblers, and more.

Showcasing your company culture through these products can have a deeper influence on your event's attendees. 

Successful Customer Mindshare

An effective way to convert attendees into customers is through promotional products.

They ensure that your brand will be carried forward with the same momentum as word-of-mouth would bring.

By building a positive association between the product's utility and your company, you can draw their attention and create a larger impact that will benefit your company in the future.

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