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How Can Your Business Use Instagram For Lead Generation?

Do you know that you can effectively use social media platforms like Instagram for lead generation?

No matter what you sell, Instagram has a set of special features for business accounts.

If you use them well, you will not only attract potential followers to your company’s uploads, and you will actually be driving traffic to your home site and generating leads that will only translate into profits and popularity for your business.

As with traditional lead creation methods, it all depends on how you plan your company’s marketing and promotion on the social media platform.

The greater the activity you can generate on your posts, the higher your visibility will be.

The greater your visibility, the more likely the average viewer will be in browsing your feed, exploring your landing pages, and leaving relevant information on your questions.

In other words, getting a good view-count is crucial to the entire promotional process.

Are you excited about discovering the potential Instagram has to generate leads for your business?

Will you be interested in learning how to work the platform in your favor in this regard?

How Can Your Business Use Instagram For Lead Generation?

It would be best if you remembered that it takes time to grow your views organically.

Hence to give your business account a boost in visibility, you can consider investing in trusted services like Socialboss views now and then.

The rest is, however, hinged on how you plan your Instagram presence.

The question to ask now is, what can you do to increase your lead generation on Instagram?

Here is a list of a few tried and tested ways of building up lead for your business through Instagram:

Make Use of Inbuilt Instagram Lead ads

This feature is the most advantageous one of all features Instagram offers its business accounts.

It is perhaps also the most obvious strategy to employ if you want to bring more leads to your business.

The Instagram lead ads are optimized to help your business find viewer information like their email addresses and job designations.

So, use them to learn more about visitor behavior.

You can use the lead ad feature and create Insta Stories one if you have linked your Facebook Page with your IG business account.

This is because these lead ads are created using Facebook’s Ad Manager.

Here’s what to do while creating your ad:

  1. Select “Lead Generation” as your marketing objective when you create your ad. If sales are your intended lead ad goal, create conversion ads.
  2. Choose Automatic Placements to keep your cost-per-lead at a minimum.
  3. Ensure your ad complies with Instagram ad specifications.

You can further optimize your lead ad by:

  • Using the pre-fill option for forms that allow Instagram to pre-fill all requisite customer information from their accounts. Remember, this only works with information customers have consented to make public. Nevertheless, using this feature can improve completion rates for information collection, improve your direct marketing campaigns, and more.
  • Setting up Lookalike Audiences to mirror your target audience. This strategy can bring more visibility to your business as it specifically targets accounts with profiles similar to your existing viewers.

Fill Your Bio Right

Your Instagram business profile gives you the option of providing a link to your home page in your bio.

You can optimize this by linking your account info back to the page, which has the maximum lead-generating potential for your business.

This usually is (but need not always be) your company’s homepage.

Furthermore, you can periodically edit and change this to lead your viewers to a page you wish for them to visit the most.

Possible lead generating links for your business can be:

  • Your official website;
  • An announcement page;
  • A clickable landing page that directs customers to your e-selling sites;
  • Surveys or questionnaires;
  • Discount coupons and claimable sale incentives;
  • Daily/ Weekly/ Monthly newsletter;
  • Subscription/ membership page.
How Can Your Business Use Instagram For Lead Generation?

In other words, direct your potential customers to whatever suits the turnover of your business and fulfills the objective you wish to accomplish.

Remember, you can change your link as often as you like.

Optimize the results of the link you insert in your bio by promoting it in your posts and Stories.

ou could simply say, “check the link in bio for more info”.

If possible, make your link trackable so you can assess how much lead this strategy is generating for your company.

A site still in progress or a dead-end can cost you the customers who may have visited the link you provide on your Business profile.

So, ensure your landing page is fully functional before you add the link.

If you are in the process of renovating your website, or building parts of it, direct your link to a page that provides your viewers with concrete information on how soon they can expect your page to be up and running.

Someone has clicked on your link, hoping to find information. You must ensure this lead does not dissolve.

Your visitors should have a seamless and user-friendly experience on your landing page.

Misleading content or mismatched call-to-action buttons can result in a loss of clients.

The same is true for any Shoppable links you put in your posts.

Create Shoppable Posts

To be able to do this, your Instagram business account needs to meet certain eligibility criteria.

For instance, you must have an existing Facebook catalog that you should connect with your Instagram Shopping Account.

Once your Shopping account is verified and approved, you will be able to add Shoppable links to your posts and Stories.

This feature is available only in select countries.

Hence, depending upon your demographic location, you may not be able to use it yet.

Nonetheless, you must keep this tip handy as it is very popular among Instagram shoppers.

Viewers are often tapping on products to browse catalogs, although they may not immediately buy the product.

Even when sales are not generated, activity on these posts can give you sufficient insight into what kind of products your clients are interested in.

Moreover, shoppable posts have a higher visibility rate and can create fresh lead generation for your business.

Use Action Buttons

Adding a call-to-action on your Instagram business account profile can be a profitable lead-generating strategy.

Your business profile can give your audience key information like your contact information, a link to your landing page, and your business address. You can also add action buttons like Book, Reserve, and Get Tickets.

These buttons can be optimized to lead your potential customers to make a transaction with your business via a site that is partnered with Instagram.

These include sites like OpenTable, Appointy, Eventbrite, Resy, among others.

You will need to connect your business with one of these sites to enable action buttons on your Instagram business profile.

Once you have set up your account with the partner site that suits you, add the Action button by editing your profile.

You will be directed to enter the URL you use with the selected site for your business.

How Can Your Business Use Instagram For Lead Generation?

Partner Up

A very effective way of creating a lead is to partner up with fellow business account holders on Instagram. Partner up with:

  • Instagram Influencers,
  • Allied Business,
  • Social Awareness Campaigners,
  • Any other content creator whose products may push the sale of your own.

Partnering up with others have several benefits:

  • Known influencers and businesses will bring credibility to your brand.
  • Accounts with strong brand affinity will bring their own followers to visit and explore yours. Several of them may turn into your followers and potential customers.
  • You can organize giveaways and contests while sharing costs and reaching out to a wider audience. This can prove to be a mutually cost-effective strategy.
  • Supporting social causes like education, equal opportunities, etc., can bring your brand goodwill regardless of what product you sell.

Be Regular in Your Instagram Activities

Keep your business account active:

  • Post at consistent times;
  • Respond to DMs and comments on your posts and Stories;
  • Acknowledge feedback;
  • Use different formats of posting about the same information to increase your visibility;
  • Advertise your product launch well before you bring it to the market;
  • Use survey features on your Stories to constantly collect information;
  • Create posts that encourage viewers to post back responses;
  • Invest in an app that allows you to schedule and publish posts to maintain your posting schedule. Some services also engage with your audience and collect insights to measure your post-performance;
  • Cross-post across other social media platforms to optimize your lead generation.

This is an Instagram recommended tip for all businesses. Recreate the stories you post about your products.

Repost them or write them anew. The idea is to bring them continued visibility.

Most shoppers do not buy a product at first sight.

They wait to see how the product has been doing in terms of customer reviews, likes, recommendations, and shares.

To ensure the product continues to have the potential buyers’ conversations and interests, you must periodically bring it back to your target audience’s memory.

Use your insight tab to find out which posts have had the best activity rates from Instagram.

Employ different ways of marketing the same product. Make Stories, highlights, posts.

Get your product endorsements by influencers, and supplement this by posting customer reviews.

Show behind-the-scenes footage of creating the product.

Humanize your brand, and you will see a surge in your lead-generating capabilities.

Although Instagram does not allow for clickable links in post descriptions, you can add a working link to your Instagram Stories.

Brand-lead Instagram Stories fare very well with this strategy.

If your account has active followers, this feature is sure to work to your company’s advantage.

How Can Your Business Use Instagram For Lead Generation?

Here is how to add a link to your Instagram Stories:

  1. Go to your Instagram feed.
  2. Swipe right. You can alternatively click the plus icon near your profile picture in the top left corner.
  3. Record what you want to post, or upload an already created photo or video from your gallery. Customize it as necessary.
  4. Next, go to the chain icon and add your link.

The Story will remain active for only 24 hours. If you wish it to remain online for a longer duration, add the Story to your highlights.

Stick to Your Intent When Creating Content

No matter what you do, your content will only reach its intended target audience if you tailor it according to your needs. For this:

  • Use call-to-action keywords to encourage your visitors to leave feedback, fill surveys and questionnaires and click links when necessary.
  • Optimize your visual posts with relevant captions, hashtags, and links.
  • Use stickers, emojis, and other visual directors to get your viewers to participate in the way you want them to with your feed.

Remember: Content is always king. The best strategy to increase lead generation is to keep your content focused and engaging.

Invest in Trusted Services

Sometimes you may feel the need to buy likes, followers, and comments to increase traffic to your posts. If you think that Boost My Followers is a bit of a scam, it’s not, however. You will need to find a popular service.

You may also want to invest in professional services that take care of your marketing and promotional needs.

Whenever you choose to purchase a service, remember to check the credibility of the company before investing.

Instagram bans accounts that engage in a fake activity.

Ensure you are only buying services that give you organic products, be it likes or followers.

Real views will work in your favor by generating organic growth. They are usually spread over a demographic range.

Using trusted and organic services will result in high conversion rates and lead generation. Beware of companies that may get you in trouble.

Go Get Started!

With the tips mentioned above, you will be able to generate leads for your business swiftly and cost-effectively.

Whether your business is a B2B or a B2C, Instagram has the potential to generate prominent leads.

Believe in your marketing skills and plan your activities, and you will soon have followers converting into customers.

Being organized and adaptable are key requirements to fare well on the online market.

This holds for lead generating as well.

Combine your data-driven strategies and your relation-building abilities to optimize lead generation for your company.

For this, Instagram works best when you cross-post across emails and other social media platforms.

If you put your thinking cap on, the sky is the limit when it comes to your ability to create lead generation via social media, and Instagram is no exception.

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