In the world of social media, content is king.
Content is what brings users to social media platforms and drive engagements.
Instagram, as a social media platform, is not left out.
To be successful on the platform, you have to present good content and present it in the right manner.
Your content might be good, but you might not achieve the desired aim if it isn’t well presented.
Good content will get you engagements, boost sales, and help your business grow.
You can also use platforms that provide tools to help you get engagements, boost sales, and help your business grow, click here for additional info.
How then do we present content on Instagram to achieve these things? There are options to consider like a Trusy Social vs Growthoid comparison.
Let us look at some of the ways.
1. Create Quality Content
The need to create quality content cannot be overemphasized.
Instagram users value their time, and when a feed comes up that gives them less than what they require, such a poster most times loses their followership.
Great content, on the other hand, earns their followership and more engagements.
You do not have to go far and wide to get quality content to post.
Just be creative in your shots, designs, and ensure that they reflect your products very well.
2. Post at an Optimal Time
A good time to make posts is when your target is a high chance, seeing them.
The perfect time is when your target audience is online.
Knowing when they are online is not hard if you live in the same region and time zone as them, but in a situation where they are resident in another country or region, you would have to fashion out ways to find out.
If you are using the Instagram Business profile, you can easily get this vital information in Instagram Insights.
It will tell you which part of the day and time that they are online. You can learn more ideas from this link.
3. Let Your Caption Say It All
Captions are what give life to a photo, and without it, a viewer will be confused as to what the true message been passed by the picture is.
You should figure out what description will fit your brand and, at the same time, be appealing to your target audience.
You never can tell how far your caption can take you.
4. Use Relevant Hashtags
Hashtags make your posts searchable on Instagram.
When people search for trending or popular hashtags, your post will come up in their search results.
This is why it is important to use them in your photos.
Three to five hashtags per post works just fine. Too many #tags will make your posts look unprofessional in outlook.
You can use trending tags or industry-specific ones. Some brands have developed theirs and made it popular.
You can develop yours too. Whichever one you decide to use, know that hashtags make your posts discoverable and boost discoverability.
To know more about them, visit this page.
5. Create Content Specially for Instagram
When creating your content, create them especially for Instagram.
This platform is a highly competitive one owing to the number of persons that use the platform daily.
Another thing is that there are many other contents that yours might be competing with, so you have to attain the standard on every post.
Since Instagram dwells more on pictures and videos rather than speech or text, Instagram posts should differ from those of Facebook, Twitter, or WhatsApp.
It might sound a bit difficult, especially for you as a starter, to create content for every social media platform.
In this case, you can cross-promote and redefine the posts to suit those individual platforms’ needs.
6. Incorporate Videos in Your Strategy
Even though Instagram started as a photo-sharing platform, videos have come to stay and are even more effective.
It has been proven that videos now get more overall engagements than pictures.
While photos may have more likes, videos rake in the highest number of comments.
The number of comments on videos doubles those on photos on average.
The platform also noticed that video watch time rose above 40% in only six months.
This should tell you how effective videos are in reaching out to your target audience.
7. Partner with Influencers
Influencers usually command followership, trust, and loyalty.
These are musicians, sportsmen and women, actors, and other celebrities who have the ear of the public and can influence their decisions.
They are a very good asset to you and your brand.
You can leverage their media popularity to increase your reach and make direct sales. Do not rule out this option.