Skip to Content

5 Professional Real Estate Website Tips For 2020

The new year is nearly upon us, and it is almost time to put another decade in the rearview mirror. The 2010s brought us fully into the Digital Age, and the trends of increased Internet usage and more digital dependence are unlikely to change any time soon. 

With our social, economic, educational and daily lives becoming even more digitally focused in the next decade, business owners and other professionals cannot afford to underestimate the value of a good website. In the real estate industry, this applies even more than in most other fields. Real-estate agents depend largely upon their reputations and effective marketing for success, and few things will be more critical for these than a nicely designed, well-developed, easy-to-use website.

5 Professional Real Estate Website Tips For 2020

A great website will be key to real estate success in 2020 and beyond

But while real estate agents may be experts in housing markets, home improvements, local attractions and countless other important areas of the industry, most are not as knowledgeable or experienced in the worlds of web design and digital marketing. Not to fear – this guide is designed to provide five of the most important tips to remember when building and maintaining a real estate website. With proper implementation, your site will be ready for the challenges and opportunities of a new decade.

     1. Find a web developer that specializes in real estate

Many people believe the easiest step in creating a great website is procuring the services of someone to help in the process. But with seemingly countless options out there for web developers, hosts, web design specialists, and digital marketers, even this first step can seem overwhelming.

To narrow down the options, focus only on developers that specialize in, or at least have substantial experience with, real estate websites. If you do not know where to start, ask some colleagues or others in the industry if they have any suggestions. You can even find a competitor website you like and scroll to the bottom of the homepage to identify the developer. Worst case, a simple Google search for “real estate web developer” or something similar should put you on the right track.

     2. Post relevant content frequently

In order to be successful, your site is going to need more than a trendy design and your contact information. Including a blog with information relevant to your audience will help the search engine optimization (SEO) of your site and make it more likely that new potential clients will come across it.

You can include articles about how to find the perfect home, tips for making a house more energy-efficient, a list of the best local neighborhoods for kids, how to sell my house in 7 days, etc. These can be done with the help of effective digital marketing, according to ibuypueblohouses.com, and anything else that might be relevant and intriguing to your target audience.

Regularly posting relevant information will not only help the SEO of your site, 

it will increase your reputation as an authority and provide more networking opportunities within the industry.

     3. Understand the importance of your domain name

If you are reading this post, you likely already have a website domain name, or you at least have a good idea in mind. It may be incredibly clever and unique, but if it is not clear, concise and easily identifiable, you need to scrap it. 

Deciding on the perfect domain name is a delicate balance. You want it to be cute but not too cute. You want something simple but interesting. It can be unique but not strange. The ideal domain name will clearly and concisely define who you are and what you do while still having a touch of spice and wit.

Generally speaking, independent agents can simply go with their own names as the domain name. While this may not be the sexiest idea out there, it is clear and easy for potential clients to search and locate. One exception would be if your name is difficult to spell, in which case you may want to choose something easier on potential users.

     4. Tie all marketing efforts back to your website

Just because your website is out there on the interwebs, it does not mean that people will visit it. You need to do all you can to get the word out and draw in as much traffic as possible to your website. 

This means including the name of your site on your business cards, telling clients and colleagues about it, including it in all traditional marketing efforts, mentioning it whenever possible and doing whatever else it takes to get the word out. The more traffic your website draws, the more relevant it becomes and the more likely potential clients will choose your services.

In addition to all the organic and traditional means of getting the word out, you also need to incorporate your website in all of your marketing efforts. Any time you post something on your business (or even personal) social media accounts include a link to your site. Request guest postings on other industry sites in which you can include your own links. You need a holistic marketing strategy that ties each of your marketing efforts together and ties them all back to your site.

     5. Analyze everything, always looking for opportunities to improve

Unless you are a digital marketing/real-estate dual expert (and maybe even if you are), your real estate website is unlikely to be an immediate success. It is going to need tweaks, updates, improvements and constant analyzation for it to reach its full potential. 

In today’s digital age, where most people start their home search online, it is very important to have a professional real estate website. Putting together and maintaining a successful website takes a lot of time and money, but the benefits can be huge. A well-designed website with useful information can help you build your brand, attract leads and ultimately increase sales.

To do this, it’s important to use the tips and strategies in this article. For example, you should keep your website content fresh and interesting, experiment with new design elements and features, and use analytics tools to track how people use your website and understand its performance. However, it’s crucial to remember that building a successful website is an ongoing process. Technology and design trends are constantly evolving, and your website needs to keep up with them to stay competitive. Discover more to stay informed about the latest developments and adopt the latest tools and techniques to keep the website relevant and effective.

In the end, a professional real estate website can be a great way to get ahead now and find new opportunities in the future. With the proper mindset, strategy, and investment, you can unencumbered your website’s full potential and take your commercial enterprise to the next level.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This site uses Akismet to reduce spam. Learn how your comment data is processed.