Social media is growing at an astounding rate and so is app development. Both are now used together to try and promote both desktop and mobile applications, and you are missing out if you are not using your mobile app in conjunction with the top social media platforms. If you are looking for ways to grow your mobile app, you should have a look at the following four ways that you can take advantage of social media to bring in more app users.
1. Get Your Current Users to Share App Content
One of the best ways of promoting your app is through the use of your current users. Even if your app is only basic and is only used by a handful of people, you need to update your app so your current users can share content through their own social media profiles, and that will, in turn, give you a much bigger audience.
2. Market Your App Through Social Media Advertising
The big social media platforms such as Facebook and Twitter have their own advertising platforms for app owners such as yourself to take advantage of. It could be costly to achieve, but if you market your app correctly you will have a much bigger audience on your social media profiles, and that will in turn give you a base to work from when it comes to marketing your app further.
3. Reach Out to Fellow Bloggers & Website Owners
It’s not just social media that is going to be a big factor in the promotion of your app, as websites and blogs will also be a major factor in its success. You will need to contact blogs and websites that provide content related to your app, and hopefully you’ll be able to come to some arrangement in terms of price or traffic exchange. You can also integrate your social media profiles into certain websites to promote your profiles which will in turn promote your app further.
4. Decide On Specific Demographics
One of the most important factors when it comes to the marketing of your app is that you will need to decide on a demographic to present your app to. If you have a game app, then the chances are you will be wanting to market it to the younger generation, whereas if you have a home improvement app you will be wanting to target new homeowners, which are probably in the 18-30 age range. Once you have decided on a demographic, you can then go ahead and start marketing your app, and by using social media advertising, you can also target users in the age range with ease.
There is no reason why you shouldn’t take advantage of social media to try and bring your app to life. Many app developers are doing exactly the same and are reaping the rewards from a popular app that was marketed using social media platforms, and using the above ways to give them an instant head start. You could also use Smart Hosting to build a popular website that takes advantage of search engine optimisation techniques to try and market an app – your options are practically endless.