Being an indie musician is fun and considered cool in some circles. However, it’s hardly lucrative. After all, 77% of all money made by music records go to 1% of musicians (Digital Music News). However, there are some indie performers who’ve realized that their business is not only about music but also marketing. Today they have millions of followers on social media and generally do quite well. If you want to join them with your band or help your other half do this, you will only need a few simple gadgets and an effective digital marketing strategy.
How to Promote Your Band Online: 3 Essential Tips
1. Create a SoundCloud right now
Online streaming is the foremost method of selling music today and it grows at a staggering pace. In 2016 streaming revenues increased by 45.2% and the number keeps climbing higher. SoundCloud is the number one streaming platform, so any band that wants to get known must have an account there.
You’ll need no specialized tech in order to get on SoundCloud, only your music, which you will upload. You’ll be able to embed music files from this account to your social media pages and website, thus boosting your opportunities to attract subscribers.
2. Create a dedicated band website
One of the biggest mistakes that many music bands make today is thinking that their social media accounts and SoundCloud are enough. However, without a dedicated website to tie them all together, you are losing big time on marketing and therefore online exposure.
A website might not be necessary for connecting with your fans as communicating through Facebook, Twitter, Instagram, etc. is more efficient. It also won’t be necessary for storing your music to make it available for download. You have SoundCloud, iTunes, and google music for that. But, it’s your website that will help your band rank high with Google and pop up links to aforementioned accounts when someone is looking for ‘top indie band 2018’ or ‘great contemporary rock song’. For the same purpose of digital promotion, your site must have a blog with search engine optimized (SEO) content.
You won’t need specialized tech as you can create a website using any builder and launch it when you choose the best hosting for musicians. Website builders of today are so simple, you don’t need to have any specialized knowledge to use them. You can also do this on your tablet if PC or laptop is unavailable for some reason. After that, you’ll be able to manage it from any device.
3. Launch a Vlog on your website and YouTube
To promote your band online, videos are necessary, and not only your professional music videos. You need to connect to your fans as well as have them listen to your music at every opportunity. That’s why vlogs are more efficient than regular blogs for promoting musicians. You can try podcasts too, but videos have a greater emotional impact.
Showing the band’s ‘behind the scenes’ is one of the highly effective digital marketing strategies. You can get even more benefits by Live streaming your records sessions or simply sitting down to chat with your fans.
Unlike professional video shoots, a video blog for your band won’t require a sophisticated technological setup. In fact, you can easily shoot the video using your smartphone or a webcam. Then use solutions like Filmora, Lightworks, or Blender to edit it and create an engaging clip that can be used for marketing purposes. Post those on your social media accounts. In the meantime, post complete recordings on your website and YouTube channels.
Never forget that in order to promote your music band online you need to work on its digital marketing consistently. It requires as much work and dedication as your applications to festivals and shows. In fact, building a solid online presence will help you get invites to those gigs.
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Friday 7th of August 2020
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Wednesday 5th of August 2020
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