Today, online video games and casino platforms, such as GClub, dominate the market with plenty of entertainment to offer.
Whether you are an active video game player or have just entered the world of Resident Evil Village and Deathlop, you cannot avoid the fact that video game makers learn a lot of their tricks from casino operators.
While the industry has significantly advanced through the years, we can see traces of the online casino industry’s tactics at every stage of this fascinating evolution.
Three Lessons Video Game Makers Learned from Online Casinos
The rise of mobile gaming and online platforms has allowed immense expansion in the industry, creating hundreds of successful companies like Zynga, Kind, and Kabam.
What have video game makers learned straight from the casino playbook? Here are a few examples:
#1 Fake Currencies
Fake currency is a classic trick that casinos have used for years.
By using cards, chips, or other features, these companies successfully create a disassociation effect in the players.
That means that most patrons do not see the real money they are spending as part of the game, which makes it easier to spend more and play for longer.
Video makers use the same tactic and add other options, like the use of debit cards.
When the game allows players to restock their chips or pay cards using a debit card, spending real money without realizing it becomes shockingly easy.
#2 Engaging Communities
When playing a casino game like poker or blackjack, the player feels a strong sense of community.
That strong association attracts people to the game and gives them the motivation to play it for an extended period.
When video game makers realized that engaging communities kept players happy and engaged, they started using the same approach.
For example, popular games like World of Warcraft and League of Legends offer cooperative gameplay and plenty of social interaction on-screen.
They also engage fan clubs and gaming communities outside of the actual gaming platform.
#3 Retail Points and In-Game ATMs
Online casinos were pioneers in ways to keep players spending more without taking time for a break.
They have tried everything, from free spins to the hope players put in huge bonuses.
Online casinos also focus on innovative ways to lure players back into the game by offering convenience, nudge responses, and enticing offers at critical points in the gameplay.
Now, video game makers are doing the same.
They even offer online shops and convenient ATMs to attract as many players as possible to the platform and encourage them to stay in the game for longer.
The graphics help a lot in this endeavour, which is why immersive video game features are now a dime a dozen.
A Greater Connection
Is there something else video game makers can learn from online casino platforms such as GClub?
By using similar techniques to these successful online casinos, the video gaming industry looks quite different from a few years ago.
In the future, it might not be a stretch to expect even more transformative practices with the rise of Artificial Intelligence (AI).
Who knows how AI will help predict future player behaviour or customer spending preferences?
It will probably also make these games more profitable for developers through targeted offers as the gaming world adapts.