Everybody has their own distinct brand, even if they don’t know it yet.
When writing a blog, you put your thoughts and feelings front and center, no matter if it focuses on business or a personal hobby.
It helps to highlight your unique perspective by building a recognizable brand that’s true to you, which will be easier if you follow the tips below.
Aesthetic Blog Branding
The first thing anybody sees when they enter a website is its design. This encompasses many things, from your site logo to its color scheme, and even the format it’s presented in.
You don’t need to be a UX design expert to settle on an aesthetic that works for you.
When learning about visuals, it’s best to start with examples.
Fortunately, there are many online industries to learn from. Among them, iGaming is a sector that balances a lot of different brands and aesthetics. The page for Lightning Roulette at Betfair Casino tries to strike a balance between the site’s aesthetic and the live game, for instance.
While most of the page is the brand’s characteristic grey and yellow color scheme, a clickable image is used to show off the game and its slightly different golden, art deco aesthetic.
On pages with lots of games, each game has its own dedicated window which shows the colors and names of sub-brands and collaborators.
When you’re writing a blog, you probably won’t need to juggle as many brands as an iGaming site does.
However, you should get some insight into how color and formatting is used to give the site a unique feel while putting the best content front and center. Use images and videos that relate to your blog topic and consider taking pointers from your favorite blogs.
Experience with painting and color around the home helps too, which we’ve covered here at Kelly’s Thoughts on Things.
Color is a matter of personal preference, though some guidelines seem to work. Choose a strong color and match it with a softer or neutral tone, then use them consistently across the site.
It works best when your strong color if used for your title font, stands out against the softer color background you’ve paired it with. If using a neutral color, that is best used for stand-out titles instead.
Tone of Voice Branding
Even if you’ve already started your blog, it’s never too late to rethink tone of voice and re-write your pages. That said, nailing your brand personality early on is much more beneficial and will save you time.
To figure out your brand’s tone of voice, you can learn a lot by just thinking about your blog’s goals and target audience. Kelly’s Thoughts on Things talks about travel and cooking, though we occasionally cover broader lifestyle and wellness topics.
Travel and cooking topics tend to be light-hearted and personal, since it’s all about relating your life experiences and digitally welcoming visitors into your kitchen.
There are exceptions, like hardcore camping/hiking brands that might opt for the no-nonsense approach.
Tone of voice largely depends on who your audience is, or who you want them to be.
While you can’t account for everybody, you should try to imagine the average reader for your blog. List out your topics and research the average ages and life experiences of the people who would be attracted to that blog.
Writing with personality can add a lot to a blog, though not as much as others. For reviews and light-hearted explainers, your personality will set you apart from the next blogger.
For explaining things within technical industries, as an expert, you’ll get fewer opportunities to workshop your jokes. Once again, consistency is key. Stick with what you’ve chosen, so you don’t alienate your audience.
If you find success with your blog, you can always start a second or spin-off blog to showcase another interest of yours.