For business marketing, different methods have been adopted by the marketing team. To run a business marketing campaign, the involvement of the text messages or SMS is nothing new. Through various studies, it has been noted that texting assures great engagement to business marketers. Text messages on the cell phones have almost 82% open rate. Nevertheless, it is also found that 90% of the messages have been read within three minutes. These simple data shows that SMS marketing is quite a crucial thing for effective business marketing.
SMS stands for short messaging service. That means you can send short messages from one cell phone to another receiving device. With the popularity of cell phone devices, SMS has become a popular medium for communication. Instead of calling, people exchange their thoughts or feeling or opinions via SMS. Texting has been used as a way of sharing crucial information. This is why business owners should look for using the benefits of the text messages. Making SMS marketing an integral part of the business promotional campaign will help the businesses immensely. In the following section, a few tips have been given in this regard. These tips are aimed to guide a seamless business marketing campaign.
- Manage the Setup for Sending SMS
There are restrictions over sending SMS or text messages on the numbers that are taken for personal reasons. So, if you have a personal SIM card, you should not use that number for sending business promotional SMS to others. It looks nonprofessional, and it is not permitted as well. So, you need to have your business text messaging setup. For that, VoIP or IP phone setup can be used. A business can easily have such a device or set up an office. It gives you the privilege to do an unlimited number of messaging on a day. It also gives you the additional facility of making phone calls for free. It does not cost high to have such a setup. Once you have such setup, you do not have to make expenses periodically for its maintenance too. So, the first thing for SMS marketing is to have the VoIP setup.
- Getting Consent of the Receivers
In an attempt of making the campaign for business marketing viral, people make a lot of mistakes. The major mistake that has been committed is over marketing. Your text messages should not be disturbing to others. If you find the text messages to be disturbing, you will block them. So, here comes the responsibility of a business. A professional and responsible business unit should understand the value of consent. It should get consent from the receivers for sending the SMS. With SMS, there should be a stator message for disallowing the SMS. When you get complaints on too many messages or spamming from receivers, you should take quick actions to stop sending messages to such receivers.
- Number of SMS per Day
For business marketing through SMS, you need to set a limit for the highest cap of the SMS or texting per day. Too many messages on a day could cause irritations among the receivers. No receiver wants to have messages daily. They want properly informative messages. Sending the same thing over the time, again and again, would not help rather it could create a negative thing. As a responsible business, you need to stay away from all those business marketing malpractices that can potentially fetch a poor reputation for your business. Reputation is important, and thus you should not compromise with this aspect of business marketing. To learn more about SMS marketing, you can read more.
- The timing of Sending the Messages
Timing has been regarded as an important factor for text message marketing. For this, you need to research on the behavior of the text message receivers. You need to understand how people react to different times of the day when they get marketing or promotional messages on the cell phone. It is found that people stay busy at the beginning of the day, and thus they do not generally check text messages, especially the promotional messages at that time. As the day progresses, they get some spare time to check the messages. It is the ideal time for sending all the promotional messages. People also hate to have messages after tiring or hectic day. However, promotional messages like special discounts have been loved by the receivers even at the evening time. Night time is not the right time for sending text messages. Sending messages at the sleeping hours is a malpractice or unethical practice.
- Witty and Informative Messages
Text messages which are used for business marketing should be witty or catchy. If they are not catchy, people would not remember them rather they would delete them later. To make an SMS marketing campaign even more successful, you need to work on the information and wit of the messages. Make sure that you add enough information that is relevant. It is small, but you need to make it precise. Writing too many things on text messages is not recommended. It should be right on the target or right on the money. People like to have text messages that come with clear and non-confusing messages.
- Call to Action
In this era of web-based technological progress, “call to action” is not an unknown term to anyone. Having a call to action for the message receivers will help the business to accomplish its goal. Every business marketing campaign aims at the conversion rate. That means people should read the message and convert into potential customers. Conversion rate gets even higher when the proper call to action has been added. So, the importance, as well as the essence of having a call to action, should not be undermined. For SMS marketing, this is an important thing, and you need to master the art of writing the call to action.
At the conclusion note, it has to be stated that business marketing through SMS marketing can benefit any business, belonging to any particular business domain.