If you own and manage a website, you will be familiar with how difficult it can be to ensure it is functional, accessible, and attractive on an ongoing basis.
But by familiarising yourself with a number of handy tips and tricks, such as browsing, design, and hostiong of your website, you can improve your traffic and user experience and continue to attract and retain valuable customers to your brand.
Continue reading to find out everything you need to know.
When it comes to improving your website, you must plan ahead.
This can allow you to outline exactly how you will tackle the task at hand and prevent you from making a costly or time-consuming mistake that you may come to regret down the line.
If you are bored of your current layout, for example, it may benefit you to research for new web templates.
You can find a wide range of page layouts with different features before coming to an informed decision.
If you are bombarded with complaints of slow loading speeds, on the other hand, it may be time to begin the search for a brand-new host and check you page speed rank by google.
By planning ahead, you can curate a short-term and long-term plan and carry out required tasks in an organised and timely manner.
Incorporate customer reviews and testimonials
In today’s oversaturated market, customer reviews and testimonials can be the difference between a consumer purchasing the goods and services you have to offer and continuing their search elsewhere or, potentially, with a competitor.
Instead of curating a separate customer reviews and testimonials page, however, they should be scattered throughout your website.
By doing so, they are more likely to be read by interested shoppers, first-time customers, and long-term customers alike.
If you are struggling to decide where they should go, it may benefit you to incorporate them into your landing page or product pages to ensure they are exposed to as many customers as possible.
Enable mobile optimisation
In recent years, mobile optimisation has made the leap from an option to a necessity.
This is because a growing number of consumers now engage and interact with content on their mobile devices as well as on their desktops.
In order to cater to this growing trend, it was announced earlier this year that mobile-friendly websites would now rank higher in mobile search results as opposed to non-mobile-friendly websites.
As a result, consumers can benefit from a greater user experience from start to finish and your business can benefit from greater exposure on a global scale.
By failing to do so, you risk falling behind the curve and losing out to your competitors.
Include email sign-up forms
When it comes to improving your website, email sign-up forms are a great way to continue the conversation and allow consumers to find out more if need be.
In addition to including email sign-up forms, however, you must also take the time to ensure they are visually striking, attention-grabbing, and interesting.
They must also be prominent, offer proof, and promise something.
If you fail to make it clear what users are signing up for, they may change their minds and regret their decision to complete an email sign-up form down the line.
This can lead to encouraging numbers at first that only decline as time goes on as users come to realise they registered in error or in the hope of receiving a completely different service from your brand.
It is better to accumulate a small number of loyal users as opposed to a large number of disinterested users.
Let users know how they can contact you
As is the case with a website for a business within any industry or sector, users must be made aware of how they can contact you in the event of a customer complaint, to leave a glowing review, or just to ask a question with regards to their order or the wide range of goods and services you have to offer.
By doing so, you are less likely to suffer from negative customer reviews and testimonials and can ensure disputes are not only dealt with but as promptly as possible.
This can be done in a number of ways but is most commonly done by providing an email address, phone number, physical address, and even links to your social media channels.
By listing as many options as you can, consumers can choose a preference to suit them, and you can strengthen communication between you and your loyal customer base.
If you are looking to improve your website but don’t know where to begin, there are several tips and tricks you must familiarise yourself with.
For example, it may benefit you to plan ahead, incorporate customer reviews and testimonials, enable mobile optimisation, include email sign-up forms, and let users know how they can contact you.
By doing so, you can provide a first-class service and encourage customers to return time and time again.