E-commerce or online shopping stores are currently being loved by almost everyone.
Apart from being practical where you only need to click, this service is also a good choice for those of you who don’t have much time to go shopping.
Especially during a pandemic like today, e-commerce will make it easier for you to shop for various needs without having to interact with people a lot.
With this convenience, people choose to switch to online stores instead of offline stores.
This can be a promising business opportunity.
Creating your own online store in ecommerce is a good idea.
If you have an offline store that sells various needs, why not sell them online at the same time through this e-commerce?
Of course, this will make your business more advanced without being limited by time, distance, and more practical.
However, opening a business cannot be separated from capital.
If you don’t have capital, you can still do business in this e-commerce by running a dropshipping business.
What is Dropshipping?
Dropshipping is a sales system where a seller or dropshipper only needs to market or sell goods belonging to other parties without the need to buy them first.
With this simple business scheme, a dropshipper does not need to have large capital or even no capital to run it.
One of the leading e-commerce sites, Shopify, also allows one to dropship.
On Shopify itself, dropshippers will buy them from third parties and ship them directly to customers.
This means the seller does not have to be directly involved with the product.
Dropshipping is often equated with resellers.
But the two are different.
The difference between dropshipping and resellers other than goods can be sent directly from the supplier to the buyer is that the dropshipper as a seller does not have to spend capital.
All the capital needed by a dropshipper has been taken care of by the supplier so that a dropshipper only needs to find customers.
Advantages of Shopify Dropshipping
This dropshipping business has indeed been widely supported by various e-commerce platforms.
But Shopify became the most popular.
Why Shopify?
There are many e-commerce platforms, but Shopify is the most popular.
Shopify is a leading e-commerce platform that allows anyone to create an online store and sell products more easily.
Today Shopify has become the most searched ecommerce marketplace with more than 20% ecommerce market share.
Based on data we obtained from Yahoo Finance, Shopify contributed $319 billion to the world economy between 2016 and 2019.
Fantastically, when various businesses are experiencing a downturn due to the Covid-19 pandemic, this e-commerce has actually experienced an increase of around 45% in the number of people buying from shops on Shopify.
This way, you will have a greater opportunity to sell more products.
Another reason why some people choose Shopify as a dropshipping business is because it has several advantages for a dropshipping store.
The advantages it has include:
• Dropshipper-Friendly
One of the main advantages of Shopify is that it is very suitable for integrating Dropshipping.
Try to have a good supplier who will provide quality service to your customers and look for quality service for Shopify fulfillment.
Shopify fulfillment service is a third-party logistics solution that enables businesses to outsource their order fulfillment process.
It involves storing, picking, packing, and shipping orders to customers on behalf of the business.
• All-in-One
Another most interesting advantage of this platform is that it includes many features that can help you in setting up your dropshipping store.
Apart from helping design and setting up your site, the platform also offers services to handle your sales, marketing, and payments as well.
• Easy to use
Apart from being dopshipper-friendly and all-in-one, Shopify is also very easy to use.
The features it has are not too complicated so many people like it.
How to Create Coupon Codes for Shopify Dropshipping Store
One way to make your Shopify store sell well is to use a rebate or discount strategy.
According to data, 41% of online shoppers decide to buy a product because of coupons or discounts.
They think that this promo coupon or discount is one way to save money.
Use some of the right sales and discount strategies to increase your dropshipping store sales.
This strategy is also great for developing your brand.
One of the most successful Shopify dropshipping store examples is Aesthetics which sells more than 1000 types of clothing products for young girls also use this strategy.
This can be done by creating promo codes or coupon codes for your Shopify dropshipping store.
These discounts are like percentage or dollar discounts, free shipping discounts, or “buy one get one free” discounts.
The trick is to open the Discounts feature in the Shopify admin for your dropshipping store and then give your discount a name or let Shopify generate a code for you.
Shopify gives you a total of 20 million unique codes that you can use for your dropshipping.
You can also freely allow or limit your customers to apply discounts per order.
Tactics to Succeed Your Dropshipping Store
After doing some research, we have found some of the most successful Shopify dropshipping stores.
We identified their dropshipping store success pattern.
- You also need to learn from the way they grow their business on Shopify.
- Posting products consistently and actively promoting on social media.
- Choosing the right supplier with quality products and reliable in managing the flow of goods delivery.
- Use high-quality product photos that can attract potential buyers.
- Provide complete and detailed product descriptions such as details about the brand, manufacturer, and model number.
- Do endorsements, for example by paying influencers on social media or by sending free products to influencers.
- Have an easy-to-navigate contact page that allows your customers to more easily connect with you.
- Create a website for your dropshipping store and also focus on SEO with on-point and efficient copywriting so that the products you sell are easier to find on search sites.
- Attach testimonials from your customers or use celebrities for testimonials.
This method is known to be able to invite 49% of buyer decisions through a technique that has a very large subconscious impact on the minds of buyers.
- Using pop ups to offer a product that you are selling but unobtrusively can broaden your potential customer base.
- Provide post-sale customer service to serve any complaints from customers.