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The Top 10 Benefits of Marketing Automation

The Top 10 Benefits of Marketing Automation

Technology has changed the way people live their lives and do their business. One area that has the potential to transform your production is automation. Computers can be programmed to perform a number of automated tasks, which can streamline your operations. Marketing automation is particularly intriguing.

With automation in your marketing, you can have computers record client information, mine contact data, send communications, prompt employees and more. If you have not started using automation in your marketing, then you are missing out. Consider these 10 benefits that you can enjoy with automation in marketing.

  1. Reduced Staffing Costs

Automated tasks reduce the workload for your actual marketing employees. Because of this, you will need less staff to get the same amount of work done. In this manner, you will be able to reduce your staffing needs and streamline your overall production. Staffing costs are always a significant aspect of your expenditures. Automation allows you to keep those costs in check without increasing the workload on other employees. This means that you can keep your staff numbers low without causing your current employees stress.

  1. Better Performance from Sales Staff

When you think about the tasks that can be automated, they are often redundant and menial. They take a lot of time, but they require minimal creativity. These are the tasks that sap your marketing staff of energy. When employees spend too much time on banal tasks, they often lack the inspiration for their actual marketing duties. Therefore, by automating these tasks, your marketing employees are free to focus on their real strengths. In this manner, automation can reinvigorate your entire marketing department, encouraging creativity, morale and overall performance.

  1. A Standardised Marketing Process

When you automate your marketing tasks, you have to break things down into a step by step process. This may seem tedious, but it is actually very insightful. When you document your process, you will see your marketing efforts in a whole new way. You can identify gaps in your marketing, and you can make adjustments to streamline the process and eliminate waste. Essentially, you can standardize your process for productivity. Moreover, standardization is an important training tool to make sure that all marketing employees perform according to plan. This type of standardization promotes efficiency to a whole new level.

  1. Increased Customer Contact

One area where automation yields visible dividends is client contact. After initial contact is made with a lead, follow up communication must be made. In fact, it usually requires multiple contacts before that lead turns into a client. These contacts can be time-consuming, but if they are neglected, then the lead can go cold. Therefore, marketing automation is critical. Automation allows you to consistently remain in contact with your leads. Even better, you can precisely program your automation to time such contacts for maximum benefit. This way, no lead falls through the cracks. Moreover, such constant contact can also be a way to build ongoing relationships with clients. Client retention is vital, and automation can foster these relationships over time.

  1. Effective Social Media Maintenance

One marketing aspect that has the potential to transform your business is social media. However, social media campaigns can be tricky to start and cumbersome to maintain. If you want to get onto social media, make sure you are relying on automation. Automation can provide consistent posts to social media. If your marketing team develops sufficient marketing content, then this content can be automated to go up on social media at set times over the course of a week or month. This programme approach reduces the stress and strain of social media while still affording your company the benefits.

  1. Build New Leads

Automation is about more than maintenance. Automation can also be a way to develop new leads entirely. Too often, your marketing department has to purchase leads from a third party. However, with automation, you can mine your own data. Automation can look through blog comments, social media interactions, and your other online sources. The users who have interacted with your content can be cataloged and then recorded. In other words, you can automatically turn these users into your leads. With automated follow-up communication, soon these leads can even turn into clients with no time or money spent by your employees.

  1. Better Access to Data

In the modern workplace, data is everything. Companies rely on data to make better decisions, guide company policy, inform shareholders and more. The best way to get data is through automation. Through automation, you can record all your client interactions from start to finish. Better still, those interactions can be archived and organized. Then, you can access this data and analyze it as often as you want. The benefits to such analysis are quite profound. Your marketing data can target employee training protocols and optimize your overall marketing strategy. Data should drive your company’s decisions, and automation ensures that you have the resources to make that happen.

  1. Save Time

The great thing about having a computer do the work is not only that it frees up your employees for other things. It is that the computer does the work faster and with fewer mistakes. In short, automation will save you a ton of time. You will spend less time developing leads, following up with leads, targeting your leads and more. By minimizing the time it takes to turn a lead into a customer, you can get more sales in a shorter amount of time. A marketing campaign that used to take months to develop and implement might only take weeks now. The benefit will be visible in your bottom line.

  1. Easier Testing

A good business will always test its marketing promotions. The standard A/B testing model is a great way to see how things are going, but it is also a cumbersome process when done manually. However, if you automate this part of your marketing, then testing your campaign has never been easier. In fact, with automation, you can run tests at every stage of the campaign to enjoy constant feedback. This type of feedback allows you to adjust your campaign as needed to respond to the precise climate of your marketing group at any given moment.

  1. Earn More Money

All of these benefits are worthwhile, but they all add up to the same thing. With automation, you can earn more money. Everything is about the bottom line in business, and automation definitely fits the bill. With automation, you are making more contacts and you are maintaining those contacts better. Automation gives your marketing team more flexibility, and it controls costs. With all of these things, what is the end result? Ultimately, these benefits all mean that you close more sales and earn more money. The other benefits have value, but this is the fundamental reason why your company should start using automation in marketing as soon as possible.

Marketing automation clearly has the potential to transform your marketing department on a number of levels. In a sense, automation ensures that your marketing staff has the time and space to get work completed by providing the fundamental support needed to function at peak capacity. Investing in automation clearly takes some money and effort upfront, which is why some company owners are reluctant to get started. However, as these benefits clearly demonstrate, the investment is almost always worthwhile. If you have not incorporated automation into your marketing, then now is the time to start.

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Jean Carol

Wednesday 1st of January 2020

Great a great article through which you have elucidated salient information on marketing automation. I totally loved reading it. Thank you for sharing.

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