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Sticker Marketing Strategies That Work

Are you looking to explore offline and alternative marketing channels to reach your target audience?

Or have you been reading about sticker marketing but are unsure which strategy would work best for your business? 

In this article, we will introduce you to the most effective marketing strategies using custom stickers.

We will be talking you through every tip to help you choose which sticker strategy fits your business needs. 

Sticker Marketing Strategies That Work

So, without further ado, let us jump right into the world of sticker marketing. 

1. Giveaways 

Stickers are incredibly cost-effective. When bought in bulk, they will only cost a few pennies per sticker.

‘This makes them the perfect free add-on for every order, ideal giveaway for influences or the perfect icebreaker when you are visiting events. 

Given under the right circumstances, stickers are not perceived as an advertising tool. Instead, they are seen as a gift.

Gift-giving is a long-established marketing strategy. It evokes social psychology’s rule of reciprocity: upon receiving a gift, we feel the strong need to return the favor. 

This can take the shape of a purchase, a friendly recommendation or a social media post. Through a simple sticker, you can kick-start a whole chain of positive emotions associated with your business! 

We recommend using a vinyl sticker to hand out to customers and influencers. Vinyl stickers are super versatile and resistant to water, sunlight, and scratches, which means your customers can use them in any way they want.

2. Effect material 

Pick the perfect material for your marketing campaign. This does not mean choosing between paper and plastic.

Many sticker printing companies offer great effect materials beyond what you would traditionally expect. These range from holographic to glitter, transparent or even fluorescent effects. 

Not only can the material make your sticker stand out, using it, you can also create amazing color effects.

Printing color on top of a holographic material create a metallic color, whereas transparent stickers can achieve a stained-glass effect.

Printers can control these effect by printing white behind a color. This allows you to choose which parts of your design you would like to highlight and which you would like to appear opaque. 

To make this work for you, you can choose a sticker material that alludes to the features of your product.

Are you selling candles? A holographic sticker looks amazing when it catches the light of a lit candle.

Or take a look at the example below, the glitter green alludes to the loose tea leaves and elevates a simple black tin to an eye-catching product. 

3. Limited edition seals

You have probably come across a fair share of limited edition stickers. They are so simple, yet so effective as they allow you to create scarcity around your product. 

This means, you limit the time your product will be available for making it immediately more desirable as chances are, it will not be available next time your customer pays you a visit.

Through this, you can limit the time a customer has to make a purchase decision, generating a state of urgency that demands immediate action. 

This perceived rarity elevates your product and underlines its high quality and luxurious edge, and works incredibly well in competitive markets.

Whereas your competitor’s product will continue to be available for weeks, your brand demands immediate attention. 

Such an effect can easily be recreated with a paper label attached to your product. Paper labels are thick and textured, giving your brand a premium feel.

4. Guerrilla marketing 

You have probably heard this term in a different context before: warfare. It describes a type of warfare fought by small, civilian groups against the traditional military.

Their strategies rely on speed, flexibility and the element of surprise. 

These features can be found in guerrilla marketing, which centers on unconventional advertising strategies.

Instead of big financial budgets, these depend on time, energy and creativity, making them ideal for small businesses and startups. 

Guerrilla strategies aim to deliver their brand message by catching customers unexpectedly, having them interact with the brand and igniting an emotional reaction.

Through this, the experience and brand will be remembered. A well-engineered guerrilla marketing campaign is also very likely to go viral. 

There are no limits to guerrilla marketing, however, die cut stickers are the easiest and quickest way to achieve this effect.

They allow you to get your brand message across in many different locations, making sure it will be seen by hundreds of potential customers. 

Sticker Marketing Strategies That Work

We hope that this article has helped you find your perfect marketing strategy or maybe even inspired you to give all of them a try? 

If you have questions or would like to share how you are using stickers, leave a comment below.

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