Photo: Instagram | @dharp100mh
As the 2024 Paris Olympics come to a close, the spotlight is not only on the athletes’ remarkable achievements but also on the groundbreaking initiatives that support them. One such initiative is Femography by MAS “Periods in Sports” campaign, a project that highlights the critical yet often overlooked issue of menstrual health in female athletes. Led by decorated Olympic gold medalists Dawn Harper-Nelson (American hurdler) and Cate Campbell (Australian swimmer), this campaign aims to bring menstrual health into the conversation and provide innovative solutions to these unique challenges.
Revolutionizing Women’s Health: The Rise of FemTech
The FemTech industry is experiencing unprecedented growth as it addresses the unique health needs of women, with a particular focus on menstrual health. This emerging sector is making significant strides, especially for female athletes whose performance and well-being are often impacted by periods.. Femography by MAS, a trailblazer in this field, is at the forefront of innovating and manufacturing period-proof apparel to the world’s leading brands, providing practical and functional solutions tailored to these needs.
Pioneering Sportswear: Femography by MAS
As a division of MAS Holdings, South Asia’s largest apparel tech company, Femography collaborates with top global athletic brands to design sportswear that is both functional and stylish. Their patented “Washable Absorbent Technology” is combined with sportswear, intimate wear and even everyday wear, developed to help women manage common menstrual health challenges such as leaks, and discomfort. Femography as a responsible manufacturer, is helping brands worldwide take these solutions to market, allowing women to excel in their athletic pursuits without unnecessary distractions.
“In sports, we celebrate resilience, determination, and the relentless pursuit of excellence,” says Pilar Diaz, CEO of Femography by MAS. “Our ‘Periods in Sports’ campaign aligns with these values, aiming to support female athletes by addressing a critical, often overlooked aspect of their health. By manufacturing innovative solutions for our partner brands, and fostering open conversations with the community, we hope to empower women to perform at their best, without the added stress of menstrual health challenges.”
The Groundbreaking “Periods in Sports” Campaign
The “Periods in Sports” campaign is a trailblazing initiative that raises awareness about the menstrual health challenges female athletes face. By breaking the stigma surrounding periods and offering practical solutions, Femography empowers women in sports. The campaign features personal stories and insights from Olympians, highlighting the importance of supportive measures.
Olympians Advocate for Change
Female athletes often encounter numerous menstrual health-related challenges, from period leaks to severe pain and discomfort. These issues can significantly affect their performance and mental well-being, adding extra stress to their already demanding schedules. The experiences shared by athletes like Dawn Harper-Nelson and Cate Campbell emphasize the need for greater awareness and better solutions.
Dawn Harper-Nelson, a two-time Olympic medalist in the 100m hurdles, leads the campaign with her powerful testimony. “Periods don’t wait for the perfect moment. They can hit during crucial training sessions or right before a big race. They bring pain, fatigue, and sometimes, doubt,” Harper-Nelson shares. Her openness about her experiences resonates with many athletes, highlighting the need for effective solutions.
Australian swimmer Cate Campbell also supports the message. Campbell’s journey to the top included managing her menstrual health amidst intense training and competition. “The journey to the top wasn’t easy. I remember the countless early mornings, the grueling training sessions, and the sacrifices. But one of the toughest challenges was dealing with my periods,” Campbell reveals, emphasizing the necessity of addressing menstrual health for female athletes.
Femography’s Cutting-Edge Solutions
At the heart of Femography’s campaign are their innovative products designed to address menstrual health challenges. The “Washable Absorbent Technology” exemplifies Femography’s commitment to combining advanced functional apparel with practical design. These products offer reliable protection and comfort, allowing athletes to concentrate on their performance without worrying about menstrual health issues.
A Movement for Change
The “Periods in Sports” campaign by Femography is more than just an awareness initiative; it is a call to action. With the backing of decorated Olympians like Dawn Harper-Nelson and Cate Campbell, the Brand’s commitment is poised to make a lasting impact. As Campbell aptly puts it, “The journey is far from over. But now, with Femography, every woman can have the support they need to keep going, reach new heights, and conquer their dreams.” By championing menstrual health and breaking down barriers, Femography by MAS is leading a global revolution that promises a brighter, more inclusive future for women in sports.