Blogging and social media are inseparable from each other. You can’t blog without taking advantage of social media to connect with the audience. In a recent article, we discussed how blogging – and affiliate marketing – is one of the ways you can make money from home; social media is definitely a part of that equation.
The key to succeeding on social networking sites is keeping users engaged. The more you keep users engaged, the more responses you get, and the livelier your social media presence will be. Keeping your social media followers engaged is not difficult too.
Post Regularly
Scheduling your posts is important; the same can be said for scheduling your blog posts. You want the audience to know when they can expect new contents, particularly on your blog. Instead of posting a burst of Instagram photos at once, you gain better traction by scheduling them more regularly.
A great way to keep posting content on a regular basis is to create a lot of content to begin with. The next time you try cooking a new dish or testing new makeup, be sure to capture a lot of photos and other content for your social media followers.
Spice Things Up
Having a niche or a main theme is important. That said, you don’t have to stick to a single topic at all times. On this blog, for instance, I write about travel, lifestyle, cooking, and even technology. These are different topics that help keep the blog’s audience excited.
You can choose several topics to talk about on social media too. It may take a while, but followers will start to associate you with some of those topics. You always have the option to talk about new things and spice things up; your personal point of view will tie different topics together.
Develop New Contents
Pay attention to Instagram feeds filled with similar photos and compare them with feeds that contain a wider range of contents; you will notice that the growth and engagement level of the latter group is higher.
People love seeing new things, and it is up to you to deliver new content that will keep the audience happy. For example, you can try using tools like RageMaker.net and utilize memes to convey short jokes, funny stories, or commentaries.
Engage First!
Last but not least, a great way to keep the users engaged is by engaging them first (and in return). Ask questions, get input from the users, and be more involved in the conversations happening on your social media pages.
Simple things like replying to comments and checking the follower’s feed, maybe even liking a few photos, helps strengthen your relationship with the audience. The more you do this, the more social media becomes fun. The better you feel about connecting with great people on different sites, the more rewards you will get in return.
One more thing: don’t forget to be you. As mentioned before, the one thing that ties your content together is your personal point of view. It is the X factor that keeps the audience returning for more.