The fact that users can now hide Instagram like counts has led some people to believe that they no longer matter, but that’s simply not true.
Instagram may have changed its policy regarding how like counts are displayed, but it didn’t change how they impact its underlying algorithms.
As a result, business owners and other content creators that rely on Instagram for social media marketing still need to take their like counts as seriously as ever.
Read on to find out how to get more likes on Instagram.
This may sound too easy to be true, but it’s not. Content creators that want to get lots of likes and watch their posts skyrocket to the top of people’s feeds can just buy them.
As long as they’re buying from a reputable source like the twicsy.com – official website, Instagram won’t dock any points.
Just be sure to avoid sites that use fake accounts or bots, as these can run afoul of the platform’s terms of service and lead to serious trouble for users.
1. Cover the Basics
Don’t want to do things the easy way? In that case, it’s best to start at the beginning by covering all of the basics of creating like-worthy posts.
Those basics include things like taking good photos, captioning them appropriately, and posting at the right times of the day—all the same elements creators do to gain followers and boost engagement rates.
These best practices are worth more than a brief mention, but it’s generally safe to assume that most content creators are already following them, so let’s move on.
2. Develop a Hashtag Strategy
Hashtag strategies are the key to expanding an Instagram audience, which can, in turn, get posts more organic likes.
The reason it’s so important to incorporate all the right hashtags is simple: when content creators use them, the post or story will appear on the hashtags’ pages.
Because Instagram users can follow hashtags, those posts will then show up on total strangers’ news feeds, significantly expanding audiences and increasing the chances of getting more likes.
3. Tag Relevant Users
When possible, tag relevant users on posts and in captions.
This is especially helpful when collaborating with other creators and brands. It takes very little time to tag other creators’ accounts and give credit where it’s due, and the payoff can be quite impressive.
Not only will the tagged accounts be more likely to like the post, but their followers may follow suit once they’ve seen it happen.
4. Tag Locations
Instagram doesn’t just let content creators tag other users. The platform also allows for geotagging locations.
For those with brick-and-mortar stores, restaurants, or other B2C spaces, geotagging should be a prime part of the brand’s Instagram strategy.
It both makes building a sense of community with regulars and soon-to-be regulars easier and draws in more potential viewers, and thus more potential likes.
5. Run Like-to-Win Contests
It takes some planning to run an effective contest, but the payoff is usually worth it, and like-to-win contests are some of the easiest to set up.
Just pick a prize that will be specific enough to attract people who might actually engage with the brand and like its posts.
It’s great to get a lot of likes on one post and some temporary followers even if they’re just opportunists looking for a chance to win.
However, it’s better to target audiences that will stay engaged for the long haul.
6. Post User-Generated Content
Posting user-generated content can be a great way to get more likes, especially if the user is popular on Instagram.
It’s also a good way to boost brand loyalty and generate more engagement.
People who appreciate the brand will love having their content shared far and wide for its other followers to see and enjoy. Plus, it’s a great way to harness the power of social proof.
Remember That It Takes Some Time When users first set up Instagram profiles, they won’t generally be able to start accumulating lots of organic likes on every post.
It takes some time to build a following, boost engagement rates, and take all of the other steps necessary to make sure as many people as possible are hitting that heart icon.
In the meantime, buying likes is a great way to supplement organic engagement and give a quick boost to a new or underperforming account.