LinkedIn is the biggest marketing and job search B2B platform in the world.
Since being launched in 2003, it has gone from strength to strength, and today, it boasts around 875 million users from more than 200 countries.
If you want to build a personal brand for business purposes, LinkedIn is the platform to target.
It’s the best way to reach new clients and market yourself as a reputable and trustworthy person. With the right approach, building a brand on LinkedIn will help your business grow and prosper.
Whether you are trying to build a personal brand for your freelancing career or you want to raise the profile of your business, there are some useful tips.
Create the Right Impression with a Great Profile
First impressions count and the basics are very important.
It’s important to create a profile that stands out. Make the most of the tools LinkedIn offers so you can personalise your profile.
Photos must look professional, which is why a photographer that specialises in professional headshots Bristol like evokepictureslifestyle.com is worth paying for.
Headshot photography Bristol ensures your profile photo looks professional. Avoid uploading casual photos that give out the wrong impression.
Take the time to develop the other sections of your profile too.
The About section should be written in first-person; use it to cover the areas you do best, such as how you’ve built your business from scratch or the charities you support in your spare time.
Ask first connection colleagues and business associates to write recommendations, to help you stand out.
Make sure your profile highlights all your top achievements, your strengths, and talents. If your profile doesn’t stand out, potential contacts will quickly move on.
Share Useful Content
Content marketing on LinkedIn is a great way to build your brand as a thought leader and establish your credibility in your chosen industry.
Post articles about topics that matter to you or are relevant in your sector.
Draw people’s attention to an important news topic or offer useful tips.
Don’t be too sales focused. Posting content on LinkedIn isn’t about selling your services; it’s about highlighting your knowledge and experience, building trust, and nurturing relationships.
Grow Your LinkedIn Network
LinkedIn is a valuable networking tool and community. Even users who aren’t connected to you can see who your connections are when they visit your profile.
If you are connected to reputable and well-known people in your niche, it raises your brand.
Spend time building useful connections on LinkedIn and use these connections to further your network. Engage with your connections.
Congratulate people on new jobs and share their posts if they are useful. Treat every interaction as a positive one but avoid spamming people and always show respect.
Lastly, make an effort to join LinkedIn groups that are relevant to your business. This is a useful way to share your expertise and build new, relevant, connections.
If you are hoping to build a business brand, find new employees or customers, LinkedIn is the site to be on.