Influencer marketing is a recent trend that earned $16.4 billion in 2022 alone. Its popularity is rising exponentially, signaling a positive growth rate for at least the next 10 years.
While influencer marketing is a big hit for brands, professionals like artists can leverage it too.
Want to know how? Keep reading!
Benefits of Collaboration with Influencers
Until now, artists have seen all the ins and outs of the changing artistic landscape from a contemporary art gallery to online juried shows. Social media is another such trend.
Undoubtedly, social media platforms and influencer marketing help artists reach a wider audience. Yet only a few artists and art professionals choose to collaborate with influencers.
As an artist, if you want your black-and-white landscape painting to gain more visibility, here are all the good reasons to connect with a like-minded influencer:
Increased Exposure and Reach
Social media influencers have a large and engaged audience base that artists can tap into to reach a global audience and increase their exposure.
Access to a New Audience
Collaborating with influencers gives artists access to a new type of audience they may not be able to reach otherwise.
Increases Credibility
Influencers have loyal followers that trust their opinions and recommendations. Thus, collaboration with influencers can help artists build credibility and add value to their artworks.
Boosts Sales
For artists wishing to turn their profession into a profitable business, knowing how to approach influencers is a good way to start. All you need is a good pitch and send them your artwork as a gift.
Tips For Artists to Collaborate with Social Media Influencers
Once you decide to collaborate with influencers, it’s time to learn a few tips to approach them and how to manage the collaboration effectively.
Below are three tips to help you, as an artist, grow on social media by reaching out to the right influencers.
Find the Right Social Media Influencer
First, artists should identify their target audience and look for influencers with similar following.
Second, evaluate the influencer’s engagement rate and followers to ensure they have a genuine and engaged audience. Doing this analysis will help artists gain a committed following in the long run.
Third, before sending a connection request or pitching to any influencer, it’s an artist’s job to check whether the influencer’s brand goals and values align with theirs.
Best Way To Approach Social Media Influencers
There are various ways for artists to approach social media influencers, such as:
- Crafting a personalized and compelling pitch that shows an influencer the benefits of collaboration.
- Offering incentives in the form of free products, commission, or anything related to the influencer’s interests.
- Engaging with influencers’ content by leaving an appreciation comment or sharing posts.
All these methods are an excellent way to approach an influencer, which will further entice them to collaborate with an artist.
Effectively Manage the Collaboration
Artists must clearly define the goals and expectations from their collaboration with influencers. It includes the scope of work, timeline, and further deliverables for both the collaborating parties.
For this, artists should practice effective communication to ensure the smooth working of the partnership.
Also, regular measurement and analysis of the success rate and identifying key areas for improvement are crucial to achieving the targets.
Final Thoughts
Collaboration with influencers can be a game-changer for artists looking to grow their audience and monetize their artwork like modern landscape painting or photographs.
Connecting with influencers with similar interests, approaching them, and finally managing the collaboration will help artists gain a wider reach, boost sales, and become a part of the social media arts community.