This is a phrase you have probably heard countless times, but whilst it is often used as a marketing slogan, there are some things you can give that truly do have a bigger lifespan or hold more importance than a normal gift. If you want to gift someone something meaningful, then some of these ideas could help:

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Subscription
If your friend or family member has any big interests, whether they love reading a certain magazine, binge-watching movies, or collecting things, then a subscription could be the way to go. Paying for a subscription to their favorite magazine, for example, means they get a new gift every single month! Most of the time, paying in advance for a 12-month subscription works out way cheaper than if they were to buy the item each month. There are lots of fun subscription companies to suit any interest, such as makeup subscription boxes, movie streaming services, and even a candle of the month club for fans of both books and candles.
Donation/Sponsorship
If you want a charitable gift, then putting in a donation to their favorite charity is sure to warm their hearts more than a gift directly to them. You could also consider a sponsorship, which many charities offer, so that your friend can see the good your gift to them is doing and receive updates along the way. Charities like WWF can be the perfect choice for animal lovers, especially children, as you can adopt their favorite animal on their behalf. If your child loves elephants, then adopting one can help them learn more about elephants and the good they are doing by helping support charities.
Classes
For those hobbyists, buying them a set of classes in either a hobby they love, or perhaps a new and exciting one for those who love learning new things, will make for a great gift that they can continue benefitting from as they develop their newfound skills. There are plenty of classes out there for whatever type of person they may be. Active people may appreciate classes in Thai-boxing, rock climbing, salsa dancing, or skiing. Those that are more creative may enjoy a pottery or embroidery class. Of course, you know them best, so it’s up to you to choose. If you know they would appreciate a friend to come along with them, then why not book the classes for two people, so you can both enjoy your gift together?
Membership
If you know something they really enjoy such as theatre trips, museums, trips to historical sites or love to visit nature’s beauty spots, then there are plenty of great memberships available that would give them rewards and savings they would really appreciate. It is a thoughtful gift that will continually benefit them, so try finding out about what your location has to offer.
Remember that no matter what gift you decide to give, it’s the act of giving that makes it special. Giving someone a gift, however small and inexpensive, is something that makes both parties feel good. You are showing someone you care, and in return can feel happy that you are making someone else happy too.