Social media has become something akin to normality over the course of the last decade. Now, we don’t only create an online persona that we use to interact with friends and family in virtual space – we also follow the lives of those we don’t know. These people are known as ‘influencers’ and are most associated with Instagram – though they’re also on other social media such as Facebook and Twitter. It’s a tough journey to scrape up the followers, likes or retweets to become an influencer, but this guide offers five of the best ways to gain an audience to enjoy the perks of an influencer life.
Technical Requirements
In order to be an influencer, you’re going to need a quality laptop and a good smartphone from which to work. You’ll find laptops to compare and contrast on www.choosist.com. When it comes to your phone, ensure that it has the best-possible camera with which you’ll be able to capture those special moments in your life that you wish to share with your follower base. Get online on all social media channels and start a website or blog in order to enhance your exposure across platforms, too. The concerned people say to buy real Twitter followers to become influential on Twitter as it dominates the social media.
Content Creation
This is the very core of your strategy. People aren’t going to visit your social media pages if there’s nothing much to see. Fans aren’t going to develop a certain devotion to you if you’re not posting regular exciting content. You need to focus on this every single day, ensuring that you’re creating the very product that your followers consume: content.
Gain Followers
Getting your numbers up on social media – or your hit count up on your blog – can take time, effort and a lot of false starts. The internet is a difficult machine to make work in your favor, even if you lay out the best-possible follower acquisition plan. So you’re just going to have to plug away at different strategies in order to see what works best.
Engage with Companies
The sooner you can secure your first engagement with a company that you’d like to promote, the better. Of course, you’re going to have to sell yourself to this company beforehand by showing them how many followers you have and therefore your expected reach for them. Remember that companies want to see a return on their investment – so any money they pay to you must come back to them through increased trade.
Partner with Others
Once you’re on your way to becoming an influencer by monetizing your fanbase through promotions, you should concentrate on partnerships in the long-term with other influencers and companies who you’ll frequently cite. Companies such as make-up and fashion brands are likely to enter into longer-term partnerships with attractive, well-presented individuals – so they should be one of your targets if you’re looking to further increase your wage.
To start a career as an influencer has only really taken off in the past half-decade. But now it’s certainly here to stay – and you can use the tips above to try to make it in this lucrative online world.