Whether you are into eCommerce or Drop shipping you will follow the same digital marketing methodology so far. Whatever your strategy is, you have to generate sells after all. So, in the end of the day, it matters how much sells you have generated not the strategy matters anymore here. We will see some of the best ways to generate sells and also divert high quality traffic to our site.
Let see some of the best ways to generate sells online and how they actually work on the Journal Review Case study.
Display advertising
It is one of the most popular methods of advertising online and most effective way to generate sells for eCommerce and Drop shipping Sites. The best place to start advertising is Google AdWords, it offers various mediums of advertising like Interstellar ads, Banner box ads, text ads and various new types of ads which you can place in various Forum sites, Blogs, websites where usually your potential clients visit.
People often question if they are advertising to the right audience or not. You will be able to add your keywords in your ads so your ads will be displayed only to the individuals who have researched such keyword at least once. Google uses AdWords and Google Ads in combination to find out the potential customers.
Pay-Per Click Advertising or PPC
It is similar to display advertising in some factors and different in some other factors. If you want to get highly targeted traffic to your site, in a very critical time frame then you should opt from Pay-Per Click Advertising. In this advertising, you will have to spend much more than regular advertising because here your ad placement will be judged by your own bidding price for ad as compared to others. If you want to generate good amount of traffic, then it is necessary to be the highest bidder and get the best quality of traffic.
Email Marketing
Email Marketing is one of the long-lasting ways to generate sells. It can be considered as the Traditional marketing method and it is being used till now. Despite of all the social media sites and Advertising companies, no one can challenge the efficiency of Email Marketing. This channel exists from 2002 and still digital marketers are made about using it. All you need is a proper targeting email list and a bunch of good products. Keep an eye on your ecommerce marketing!
Content Marketing
Content marketing is the core of online marketing and the primary channel which can attract thousands of customers to your site. Before going for any online marketing technique, you should master the art of creating high quality and unique content so it will bind customers to your site. It is one who will lead people online to your site, and it will attract them psychologically so if you master it, you will be the king of eCommerce and Drop Shipping Marketing one day.
These are not the complete ways of marketing but they are the foundation of proper and efficient digital marketing. There are also other methods like Affiliate Marketing, Social Media and Search Engines these techniques will help you in keeping up your online business and running.