Exhibiting products at a trade show can be an excellent way to advertise your product to a target market and create brand awareness. For small entrepreneurs, preparing for a trade show can be a very frightening and frustrating time. What should be prepared and how do we present it? Firstly, you have to find out the essentials of the trade show that you have registered for or considering exhibiting in. If it is necessary, contact the event organizers and obtain details on the type of visitors that the show allures and the layout of the location where you will display your business. Then, explore information about trade show booths, display tables, electrical outlets and which are available or not?
Once the show space essentials have been established, then you can decide what to bring and how you can show your stuff. The following are some ideas to assist you to get ready for all imperative trade show.
- Make your Display Table Eye Catching
Whenever, you choose a display table for product demonstrations, be sure to include a tablecloth that complements your demonstration and represents your business’s image and color scheme without being overwhelming. Having the right visual impact productions can come a long way. In addition, arrange your trade show display table in levels as well arrange all items according to their size. Your table will definitely be eye-catching in a crowd.
- Create a Template of Your Company Name
If your budget is minimal, you can create your company name templates by using your trusty desktop publishing software. Furthermore, use the template along with cardboard, bristle board, or foam core to make your company sign that you can hang on the wall behind your trade show display.
- Use a Presentation Board
Moreover, if your trade show booths have enough space, you can erect a stand-alone presentation board to show how clients can benefit by using your services.
- Use Videos or Slide Shows to allure people
Create a video or slideshow presentation and display it on TV monitors in your booth. You can rent or borrow stands and racks if you do not already have it. Your visitors will discover this visually appealing, and it will draw their consideration.
- Promote your trade show booths on Social Media
Use social media like Facebook, Twitter, Instagram to let your customers know about your participation in a trade show and invite them to visit at the show.
- Have a plethora of Giveaways
Have a plethora of trade show giveaways, such as brochures, business cards, magnets, pens and anything else that has your company logo on it. MyCreativeShop has a wide variety of templates with unique designs that can be used for your giveaways to help present your business in its best possible light. But don’t just slap your logo on something that they won’t ever use or it’s not related to your brand. Think custom printed reusable straws for an eco-friendly crowd or fitness bracelets for the fitness fanatics.
Most folks who like to attend trade shows expect to take home some goodies. So be sure to use a display racks for showing your specials, flyers and brochures etc.
- Offer Gift Certificates
Give Gift Certificates as a trade show giveaway to them who have used your services. There is nothing better than receiving a deal, and when customers get ‘cash in’ their certificate, they will come to know how valuable your services are and will come back for more.
- Have a Draw Prize
Having a draw prize with your services complements your business in some ways. It appeals to anyone. In addition, use a guestbook for visitors and entrants sign, fill up a ticket or drop their industry cards into a fishbowl, you can then use these details later to make a follow-up contact.
- Show Off Your Work
Have a portfolio of your work in your trade show booths. Get Printouts of some of your best projects then places them into plastic sheet protectors, and display them in a binder. After that, lay out the binder where guests can flip through the pages.
- Have an Assistant
If the trade show will be on for an extensive length of time, be sure to appoint an assistant in your trade show booth so you can take a smash. If you do not have the choice of having someone assistance of a bit, make sure to put up a note that informs folks how long you will be away or when you will be back.
- Welcome Your Visitors
Most importantly, be welcoming and pleasing. Say “Hello” to those that look toward you or your trade show booth. Make sure to have a short introductory speech ready. And have fun!