According to a survey done by Google, 33% of marketers believe that an improved understanding of their customers and the right customer engagement strategy are the two most important goals in their marketing strategy.
And why not!?
With so many choices available for customers, they only choose the brands that understand them and make them feel important.
This is the exact reason why customer engagement and experience are two of the most crucial topics for businesses today.
The success of any brand is not just measured by the number of new customers but also by the retention of existing customers.
Businesses can achieve a stable retention rate by having well-defined customer engagement strategies.
There are multiple digital engagement and digital event platforms that help brands engage with their customers the right way.
These platforms offer businesses a host of tools to gain their customers’ attention and delight them.
However, creating a solid customer strategy is not really a piece of cake. In order to strengthen customers’ loyalty, brands need to engage with them to show that they care consistently.
But how to do this? This blog will tell you about seven of the most powerful ways to build a creative and scalable customer engagement strategy for your business:
- Create a Relatable Brand: The easiest way to connect with your customers is through relatability. When your customers start thinking of you as less transactional and more understanding and relatable, a warm and loyal relationship between your brand and customers is automatically created. There are several ways to create relatability – one of the most powerful ways is to use the right visuals which add the right story to your brand.
- Leverage Conversational Marketing: Conversational Marketing is one of the best ways to delight your customers in today’s world, where everyone is looking for instant gratification. What is Conversational Marketing, and how can you use it to increase customer engagement? Conversational marketing is a feedback-oriented approach that uses chatbots and live chat to foster real-time conversations between your brand and your customers.
- Up your Social Media Marketing game: Creating meaningful and active interactions on your social media channels can increase your customer engagement by leaps and bounds. People love to read and write about positive experiences between brands and people, and social media gives brands a direct line to create long-lasting relationships with their customers. Furthermore, you can use social media to organize contests, offer giveaways, provide customer support and announce milestones that will increase visibility and customer satisfaction.
- Offer Personalized Content: With so much information available for users across multiple channels, creating personalized content is no longer a choice. It has become a necessity. When customers come to your website, they don’t really care about anything else but how important and unique you make them feel. And businesses can only accomplish this by contextualizing the messages, offers, and experiences per your visitors’ unique profiles.
- Get your Brand Communities right: When you have customers invested in your brand beyond your product, it implies that you have stronger brand loyalty than ever. Building a strong community for your brand requires you to give your customers a strong reason to join the community. Via these communities, you should be able to nurture growth and facilitate change of ideas, and this, in turn, will increase your brand visibility exponentially.
- Reward your customers: People love surprises and gifts. According to a study, 61% of customers believe that surprise gifts and offers are the best way to engage them. Incentivizing your customers can accelerate your brand loyalty. This can be done in several ways – offer discounts to the most valued customers, invite customers for trials, offer additional products and services etc.
- Omni-channel Marketing: Implementing a powerful omnichannel marketing strategy helps businesses create a positive image of their brand and helps build customer loyalty. Crafting a scalable omnichannel marketing strategy is not that hard – interacting with your customers regularly and offering them personalized content across all channels will hit the nail on its head!