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A Glam Guide to Becoming the Next Big Beauty Guru

When you walk into Sephora, do you feel like you’ve stepped into paradise? If makeup is your passion, why not turn it into a full-fledged career? Now is the time to join the ranks of your favorite Instagram and YouTube sensations. All you need is a knack for beauty and an authenticity no one else can replicate. In this article, we’ll share what it takes to become the next big beauty guru.

Obsess Over the Competition

A Glam Guide to Becoming the Next Big Beauty Guru

Image via YouTube

What’s going to be your domain? Will you focus on beauty tutorials with a sprinkling of product reviews? If you’re targeting beauty tutorials, search YouTube to see what the megastars are doing. Take note of their backgrounds. Is it a clean, fresh space with maybe a few pops of color? Visit their blogs, too. What type of content are they producing?
Market research will help you understand how to run your business and find new ways to stand out from the crowd. This research will also introduce you to new health and beauty products. For example, health and beauty-focused companies such as Amway can help you discover new brands that’ll deliver the radiant, dewy skin with quality products we all long to have.

Be Two Things: Short and Sweet

A Glam Guide to Becoming the Next Big Beauty Guru

Image via YouTube

Can you believe humans have a shorter attention span than a goldfish? Apparently that amount of time is no more than eight seconds. Your blog posts need to be scannable. Readers should be able to pull out the most important facts from your headers and short paragraphs. Likewise, you’ll want to use seven minutes as your benchmark for video content.
While you’re keeping your videos short and sweet, try not to follow a script. Scripting will only inhibit your personality. Commit to the topic, but don’t be afraid to tell a little story about your firsthand experience with your lipstick’s kiss-proof formula. Refer to an outline so you won’t wander too far off track when you hit your six- or seven-minute mark.

You Have Only One Best Friend: Social Media

A Glam Guide to Becoming the Next Big Beauty Guru

Image via Instagram

Producing a fabulous video is merely the appetizer. Next, you have to share it everywhere. You know about the big platforms: Facebook, Instagram, Twitter, and Snapchat. The same goes for every new blog post. Post it for all the world to share, and don’t forget your hashtags.
While you’re being social, hop in your comments section, too. Reply to all the questions. Respond with jubilance to your budding fans. Continue to offer encouragement and support. And, by all means, don’t let the trolls diminish everything you’ve accomplished.

Know YouTube Better Than You Know Yourself

A Glam Guide to Becoming the Next Big Beauty Guru

Image via YouTube

When you become a YouTube expert, the video upload process will become second nature. You’ll tag your videos correctly, type informative descriptions, and title your videos well. For each video, you’ll want to select a keyword viewers are likely to search.
Let’s say that keyword is “winged eyeliner.” Be sure to include “winged eyeliner” in a few of the video tags, sprinkle the text throughout your video description, and use it in the title. You’ll want to keep your video description to about 150 words. Remember, people like to scan.

Your Blog Is the Ticket to Expansion

A Glam Guide to Becoming the Next Big Beauty Guru

Image via Remarques.com

In your study of the competition, you’ll probably come across Teni Panosian. With more than 1.2 million subscribers on her YouTube channel, she also runs a sleek blog called Remarques. It covers everything from beauty and style to travel and home design. Teni is an excellent example of someone who seamlessly broadened her brand.

Did you know blogs have specific formulas? Your paragraphs must be short and trim. They’ll do well to have several headers breaking up the text. Imagery will also boost your traffic. You can learn about a formula to help you master the art of the blog.

In the early stages of brand building, you’ll be spending much time in front of the computer. But since beauty is your passion, the time spent will be worth every ounce of effort. Always remember that you’re creating something irreplaceable. Your blog is about to be the next big resource for everything beauty. Your YouTube channel will keep many people company at night. We can’t wait to become one of your millions of followers.

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