Are you using the right words to optimize your website and the high-quality contents for search engines? You can have the best thought-out words but if the words aren’t competitive or relatable to your audience, your ranking will only sink. Frustrating, isn’t it? Fortunately, you aren’t alone in this and there are many tools and strategies to push you to the top.
These strategies include:
- Connect with your target audience
Despite the fact that all humans speak different words, there are universal words that resonate with most populations. Sure, you may not intend to reach everyone in the world with one touch, but you can still reach your target audience with the right words.
How do you do this? Put yourself in your audience’s shoes. This is the only way for you to determine if the keywords resonate with them or not.
- Which are your potential keywords?
Once you have an idea of what your audience needs, create a broad list of potential keywords. Develop general, specific, and long-tail keywords. Give Google Autocomplete a try.
- Go for advanced keyword research tools
Take your potential keywords through a search at a higher spectrum. Try Google Keyword Planner, Moz Keyword Explorer or Ubersuggest. These research tools give insights into searches conducted by your audience as well as the number of businesses trying to use similar keywords.
Just like the keyword grabber, these tools help you determine your site’s ranking. These tools follow a simple basic structure – enter the keywords and the software determines the relevance and the quality of the words.
- Know what you are looking for and find your niche
The advanced searches will give you a long list of keywords. To pick one, you have to know what it is you are looking for. Determine the best keywords by evaluating the search volume of the word, the competition and the potential return from using a keyword.
The niche is important in your search. Find the category, niche, and then the sub-niche for detailed results on the keyword.
- Do you understand keyword trends?
Besides finding the exact keywords metric, you must adjust the keyword based on the prevailing trends. Use Google trends for current search volumes or history of how the keyword has been used in the past. Queries can be geographical, giving you deeper insights about your audience.
- Carry out local searches
This is an important aspect of SEO. Local SEO gives better estimates on audiences and improves ranking on search engines. To differentiate yourself from the competition, use your location in your keyword string. Prioritize the local search aspect for success.
- Take advantage of shopping feeds
Shopping campaign feeds that manage the shopping campaigns hold big directories of keyword ideas. The simplest way to do this is by plugging products from the feeds list into AdWords Keyword Planner. Always set geotargeting for your searches.
- Visit Pinterest promoter pins
You can use Pinterest to get a deeper understanding of the semantic phrases used by people to discuss your client’s products. Pinterest promoter pins have a deeper focus on sales and retail.
There you have it; the strategic guides for better and successful keyword research. Implement them for better ranking, higher traffic and more sales!
Malorie Jacobs is an internet marketing expert at Google. Learn more about the keyword grabber in keyword research. Check out his Google+ and LinkedIn pages for more insights on SEO.