Often, people tend to associate being popular on Instagram is equivalent to having a large number of Instagram followers to being noticed, but the fact that there are a large number of bot followers which are in fact, practically useless, considering the fact that the new algorithm of Instagram does take into consideration and prioritize the engagement and interactions on every post, as well as how many active followers do you have, the followers who regularly interact with your content.
With the right marketing Instagram strategy, where one of your primary objectives would be to make sure that to create great content and make sure that your audience is engaging with your content.
Instagram as a social media platform that has grown vastly from just a normal, quite basic photo sharing platform into a platform of content marketing and an audience building tool which has made so many brands, not to forget to mention the social media influencers who have arised from this social media platform.
The scope of the audience on Instagram is great and works the best for almost any brand or business who wants to target their audience and build a future for themselves.
So, what are the five tips that will help you get noticed on Instagram?
1. The Aesthetics of your Instagram feed matter. A lot.
When it comes to any social media platform, especially Instagram, visual aesthetics are your making or breaking point and makes up the core of your Instagram account.
The image reputation of your brand on Instagram is everything.
You will have to make sure that you adopt a general theme which suits your personality and the message you are trying to send out to your target audience.
The quality of your content should be great as well because no one would want to follow a feed that does not have quality content to it.
Moreover, people tend to follow pages that maintain an aesthetic and often, even tend to equate your aesthetic as long as it is different and unique to your brand.
Maintaining a consistent theme helps in not only attracting potential followers but also the fact that you will have to make sure that your profile is public so that Instagram can also promote your posts provided the engagement is high.
2 Find your niche, and explore the opportunities available.
While finding your niche, and exploring the opportunities in that niche and related to that niche may be restricting and limiting in itself, it also helps in coming across opportunities and the fact that a lot of Instagram followers tend to follow or search for people under the similar niche.
If you are someone who is a fashion designer or someone who is into fashion, you are going to want to appeal to other people in the fashion niche, as well as you would find people who are into fashion and enjoy knowing about fashion.
Every single post that you post has to be interesting and attractive to your ideal follower because people will only follow your Instagram account provided that they love what they see, and the fact that your Instagram profile is most likely going to deliver posts in the same niche.
Using Instagram growth services are the best option to get yourself noticed on Instagram.
3. Captions that reel in the audience towards you.
While it is necessary that you post great content and picture that attract your audience and motivate them to follow you, it is equally important that to make sure that your captions are either funny, witty, deep or meaningful, engaging your followers with interactive captions that would still explain with crystal clear clarity on what exactly are they seeing this post and why which also helps in building a rapport between your brand and the audience as well as the fact that it also encourages your audience to feel connected to your brand.
By making sure that your captions are informative and intriguing, people will be interested and there will be more chances that they will want to follow your brand on Instagram.
4. Make sure that you use Hashtags, but using only relevant hashtags.
Hashtags are one of the most important tools on Instagram or any social media platform.
Hashtags are one of the best ways to make more potential followers see and interact with the content you post and engage in general with your content.
When it comes to Instagram, you can use about thirty hashtags but the main and most guarded secret when it comes to the use of hashtags is the way you place them and use them.
You would need to be quite centric when it comes to your hashtags and make sure they actually relate to your niche and the content you post.
Make the choice of hashtags relevant to the posts you post and your interests.
Never always use the same set of hashtags all the time either. That is a recipe for disaster.
5. Be interactive and social.
You will have to be extremely interactive if social when it comes to being noticed on Instagram.
You will have to collaborate with people who are from your niche, or even go live.
Uploading at least six Instagram stories is a must because you have to feed into the Instagram algorithm.
The more your score is, the more noticed you tend to get on Instagram.
Furthermore, it would also help that you use the new features of Instagram that Instagram keeps introducing because that also tends to boost your reach to your potential audience and followers.
These are the five tips that will help you get noticed on Instagram and will also help in gaining Instagram followers and exposure for your brand.
While it is not an easy journey and would definitely need patience, time, efforts and progress, not to also forget to mention consistency.
At start, it may seem like a slow growth, but with time, it will definitely increase and you will find your brand growing an interactive audience on Instagram as well.