You’ve set up your business, developed a strategy for growth, and even developed merchandise to advertise your brand further.
Maybe you’re just starting and want to do your research before fully committing.
Either way, merchandise is a fantastic way to define your brand’s aesthetic and advertise your business.
Merchandising is the art of showcasing products that engage and excite your audience. Learn how you can improve and start your merchandising campaign below.
1. Individualize Your Products
Creating individualized products may initially seem a little daunting if you’re unfamiliar with the product development industry.
Fortunately, many companies, like The/Studio, are making it simple for anyone to do product design. You can design clothing products from the comfort of your living room straight from your mobile.
Individualizing your products involves your logo too. It’s crucial to develop a coherent theme across all of your branding, including fonts and colors.
By doing so, you create a recognizable brand, and customers will be able to connect the business to your products further.
2. Strategize Aesthetics
The world of aesthetics and whether yours is good or bad boils down to what consumers deem attractive, beautiful, or appealing.
Everyone has different beauty standards, so stay true to your particular audience here.
Sometimes it’s not just about the product itself; it can also be how products are displayed. Most of us don’t look our best in clothing store changing rooms with harsh lighting; the same rule applies to your products.
Ensure your products are merchandised in the best store areas or photographed in pleasant lighting. Visual merchandising isn’t an area to spare expenses or rush.
3. Create Visual Appeal
Having the physical product is one thing, but it’s a great benefit to your advertising if you include visual appeals, such as images of models interacting with the product.
Images allow customers to imagine themselves in place of the model, having just as much fun as your image implies.
The idea an image creates in a customer’s mind can be the push and temptation that drives a purchase.
4. Offer Deals
Impulse buys are the friend of every business and are why you come home with far more than you intended when shopping.
Offering deals is a great way to offer tie-in products that may not be selling as well on their own.
But if the deal looks like it’s good value for money, often people will spend that little bit more for an additional item.
5. Don’t Overcomplicate
Some of the most famous campaigns are simple, with strong colors, bold lines, and iconic branding.
Your merchandise has to be interesting enough to attract consumers but simple enough that people remember the image afterward.
This balance is all about losing the clutter. If you have an in-person physical store, keep the display boards to a minimum, as seemingly messy stores can deter customers.
Summary
To summarize, merchandising is easy if you keep it simple. Customers will respond to strong branding and a clear message.