Instagram is an excellent social media platform. Currently, it has more than 800 million monthly users and an engagement rate of more than 90%.
Instagram has more than 60 million daily users and 1.6 billion likes, making it the world’s most popular social media platform.
Having an Instagram account serves as a valuable tool for building your brand and attracting new customers online as it allows your business to grow with natural traffic from Instagram followers.
You can build loyal followings on Instagram that grow with your business and you can do especially well on Instagram if your business focuses on visuals.
There are more than 500 million active Instagram and IGTV users, making it the application with the most active audience.
As with every social media platform out there, there are correct ways to use an Instagram profile, wrong ways to use it, and astute ways to use it.
Therefore, here are 5 ways to increase your Instagram marketing and gain engagement on Instagram.
1. Be Diverse and Inclusive
Having an open, varied, and comprehensive Instagram account is not only a good idea but also a great way to gain engagement on Instagram and engage with others on the platform.
There are many ways to create a comprehensive Instagram account.
Adding captions to your Instagram videos should be your first and most straightforward step.
Videos without sound should have captions for the benefit of people who have hearing disabilities.
Brands and influencers have begun to take responsibility for the lack of diversity in their advertising. In 74 percent of cases, customers expect their favorite brands to remain firm.
Consequently, it enhances brand recognition, acculturates your image, and increases your engagement on Instagram.
2. Post at the Right Time
Were you aware that your Instagram engagement could be negatively affected by posting your content at the wrong time or not posting regularly enough?
Instagram engagement can be achieved in several ways, but posting when your followers are most enthusiastic is the key to getting the most results.
This algorithm shifts the most engaging and popular posts to the top of in-feed placements for your followers, based on the amount of engagement they receive in a short period.
As an invigorating strategy, contribute some effort to notice and follow your Instagram statistics to determine what is the best way and time to share valuable content for your followers.
There are different niches for each Instagram account, so you must determine the best time to post on Instagram.
This can help you boost your brand, contact more people, and gain engagement on Instagram.
3. Create and Share Quality Content
One of the best ways to gain engagement on Instagram is to provide high-quality content to your followers. It’s important to show the face behind the brand so your followers can get to know you.
There is no need to create an account or a brand for this tool to work.
Showcase your team, host takeovers, and post-behind-the-scenes photos and videos.
In addition, User Generated Content (UGC) can have a big impact on this.
There is a high demand for insider information. Telling stories, sharing insider information, or offering advice often resonates well with those listening.
You should give your followers a reason to look at your pictures, read your captions, and respond to you.
Additionally, ensure your feed is cohesive. Depending on your theme, your pattern, or even the filter you always use, your audience should be able to tell which post is yours.
It is likely that potential followers will visit your profile before deciding whether to follow you. The more attractive it looks, the more likely they are to follow.
4. Post videos, Live Videos, and Stories
Information overload has already become the norm in this day and age.
In the absence of easy filtering or quick understanding, people will ignore the information.
The majority of consumers prefer to watch live videos over reading brands’ blogs.
Additionally, 82% of consumers prefer to watch live videos over social media posts.
Adding a video, a story, or a live video to your Instagram account can be a great way to introduce your followers to the backstage, show your routine, or answer a question.
- Story highlights can be used to introduce your account to newcomers and increase engagement on Instagram. Give them an overview of your activities and explain why they should follow you.
- You can continue to update your profile and keep your followers engaged by posting stories.
- The Explore section can also highlight your videos, just as it does for regular posts.
- A live video is an excellent tool for building communities.
In comparison to regular posts, stories are more like quick snaps with thoughts, stories, or questions, whereas regular posts can be more like professional-looking pictures like you’d expect a fashion vlogger to take.
5. Optimize your Bio
Creating an engaging bio is one of the easiest ways to engage potential followers and get them to follow you.
In addition, you can add CTA (Call to Action) to remind people to tap the link and take the action you want them to take.
Your Instagram bio should provide your potential supporters with enough information to decide whether or not to follow you.
Your brand will determine whether you need to give a short description, or whether you should make it look more professional.
You can add your contact information or a booking button to a business account.
People are more likely to discover a #1 brand through online media now, so provide them with an easy method to contact you.
Be concise and clear, but also allow your image’s personality to shine through. The following secret tip will help you acquire a real audience, just like you bought your followers.
Conclusion
Gaining Instagram engagement is more important than ever today.
Engagement is one of the factors Instagram considers when determining where to display your content to your followers.
Instagram is a smart marketing tool of the modern age.
By using online marketing, your brand can achieve success much faster than by using offline marketing.
Instagram is becoming increasingly popular due to how high-tech modern markets have become.
The tips mentioned in this article can be used over time and in various ways, but buying Instagram followers is one of the easiest and best methods to gain engagement on Instagram.
Buying real Instagram followers will give your account a boost, and you will begin building a following organically. Utilize these tips to gain engagement on your Instagram account.