However long you’ve been holding on to your business aspirations, 2021 might feel like the wrong time to pursue them.
Certainly, enterprises old and new right now face possibly the harshest period in living memory.
But while the going may be tough, you don’t have to put all your dreams on hold – in fact, there are plenty of creative ways to get your business off the ground.
Whatever challenges lie ahead, from managing your work-life balance to practical tips for entrepreneurial success, these are just three top tips for parents venturing into the world of business for the first time in 2021.
1. Reach for the stars… slowly
It’s good to aim high, but remember that particularly in the early days of any new venture, it’s easy to put too much pressure on yourself.
It takes time to build a business from scratch, and is even more difficult whilst balancing other commitments such as family and work life – many business owners maintain a full-time job alongside their new enterprise in the early days.
You have to think about every aspect, especially getting funds for your start up.
Don’t spread yourself too thinly.
Instead, break down your overall goals into smaller achievable milestone targets.
This makes it easier to overcome challenges and mental blockages, but increases your sense of fulfillment and boosts confidence.
2. Find your niche
Right now, business owners face the most competitive market in generations, and those who make it their mission to conform will struggle to capture customers’ imaginations.
But those who can stand out from the crowd will find ways to flourish even in the toughest of times, and whether you’re selling socks or silverware, your product doesn’t have to be obscure or specialist for you to find your niche.
In fact, many customers will actively look to support small businesses where possible, and by nailing your USP (Unique Selling Proposition) you’ll differentiate yourself and keep customers returning time and time again.
3. Learn the tricks of the online trade
Anyone who has done the slightest amount of research into launching a business knows that you won’t get anywhere without at least some form of online presence.
Bare minimum comprises a social media presence and website as these are excellent tools for word-of-mouth promotion and connecting with your customers on the virtual plain.
One great tool that many new businesses tend to shy away from is digital marketing, and understandably – if it’s not a term you’re familiar with, then it may well sound like one of those nonsense terms used by the sorts of people who also say “outside-the-box thinking” or “gamechanger.”
But as expert agency Maratopia Digital Marketing know all too well, it doesn’t need to be complicated or arcane.
In a world that relies so heavily on ecommerce and online interaction, digital marketing is actually a vital tool for raising your profile, bringing your brand to the forefront, and launching your business to the top spot locally, regionally, nationally, and beyond.
We hope these three top tips help you smash your 2021 business goals and secure your family’s future.