Webmasters are always looking for novel ways to bring more traffic to their sites, as organic search results can only do so much for an e-store’s success. And that’s where referral traffic comes in. Simply put, referral traffic is the term used for visitors that come to your website from sources other than Google search results.
You can drastically increase the traffic received by your online shop by consciously working on increasing your referrals from other sites, from social media, and from your own viral content. To multiply your referral traffic and increase your online sales, here are three things you need to start doing right away.
Create an affiliate program
Marketing affiliates will write and talk about your product or service for a commission, a practice increasingly being used by online businesses. Having a large group of affiliates will ensure that your ecommerce store gets continuous referral traffic from their websites, blogs, and social media pages.
In addition, it brings your brand greater recognition and helps you tap your target audience without actually pitching to them directly. Affiliate programs also help control your advertising costs, as you pay the affiliates only for converted leads. You will, however, need to support your affiliates with marketing collateral, regular updates, free trials, banners and so forth, for them to be able to market your offerings effectively.
Similarly, collaborating with influencers and thought leaders in your niche will increase your brand authority and give you access to their large fan following.
Write guest posts for high-authority websites in your niche
One of the best ways to gain long-lasting referral traffic is to contact the top publications in your industry niche and ask to write guest posts for them. While not all blog owners will allow you to mention your business in the content, you’ll get to add a link to your site in your author bio. If your content is great, people will want to know more about you.
Another, more effective alternative is to contact a well-regarded link building and blogger outreach service such as https://outreachmonks.com for a robust guest posting plan tailored to your specific needs. Because such agencies have a tie-up with a vast pool of high-authority sites, they’ll produce and publish high-quality guest posts that link back to your site, thus gaining you genuine referral traffic for an indefinite time.
Run retargeting advertisements consistently
Retargeting, also called remarketing, is a type of digital advertising that enables e-commerce stores to showcase their products to visitors after they left the site without making a purchase. In other words, retargeting helps you tap into bounced traffic by showing your ads to them while they browse other places on the web.
Retargeting gives the visitor a chance to warm up to your products or services. Since they have been to your site, they will recognize your brand and may convert into a customer on a subsequent visit.
Retargeting is an effective way to optimize conversions when it’s employed in combination with a traffic-driving tool such as content marketing.
Selma Harding loves to connect with new people through her writing. She is a social media professional and has worked on campaigns. She now works with SubmitCore for premium content.