After receiving a cornucopia of entries over a month-long submission period, the Crock-Pot® brand is calling on America to pick the finalists in its 2014 Ultimate Crock-Pot Crock-Star contest! Now in its fourth year, the Ultimate Crock-Pot Crock-Star contest is the brand’s annual nationwide search for the most inspiring slow cooking superstar.
“More than 75 percent of American households own a slow cooker”
From October 1-31st, the brand played on Americans’ selfie obsession, calling on aspiring Crock-Stars to submit a one-minute “video selfie” prepping an original recipe with a Crock-Pot® Slow Cooker for a chance at “crock-stardom.” The winner will be named as the 2014 Ultimate Crock-Pot Crock-Star, win $5,000, and be featured on Crock-Pot.com.
In the spirit of a true nationwide search, the Crock-Pot® brand is asking America to pick the finalists! All contest entries are available for public viewing and voting at CrockStars.com from November 1-9 only. The five (5) entries that receive the most votes from America during this period will be named finalists of the 2014 Ultimate Crock-Pot Crock-Star contest.
“More than 75 percent of American households own a slow cooker,” stated David Worthington, Group Product Manager, Slow Cooking, Crock-Pot® brand. “As the original and leading slow cooker brand, it just makes sense to have America pick the finalists in our annual nationwide contest. So much of America has embraced the slow cooking lifestyle, and the community is robust, interactive and passionate. We feel confident about entrusting America’s savviest slow cooking fans to pick our 2014 Ultimate Crock-Pot Crock-Star.”
From the finalists selected by America, Crock-Pot® brand executives will review and evaluate their entries against the criteria outlined in the Official Rules found on CrockStars.com – 50% Brand Relevance, 50% Creativity & Uniqueness. The winner of the 2014 Ultimate Crock-Pot Crock-Star contest will be announced soon after the judging period ends.
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