I have some really great news! J.Crew brands has now partnered with Blue Jeans Go Green. J. Crew just announced their continued participation in a fall denim drive in partnership with Cotton Incorporated’s Blue Jeans Go Green™ denim recycling program in J.Crew and Madewell retail stores. The first drive was back on August 12, in 74 Madewell stores, while J.Crew’s 269 participating stores started the program on August 21.
Both brands have decided to extend their participation in the denim drive – J.Crew will host until December 31, 2014 and Madewell will host until January 31, 2015. J.Crew brands first partnered with the denim recycling program earlier in 2014 with much success.
I really love what the drive entails. Customers can bring their old jeans to their local J.Crew or Madewell store. Those who contribute during the drive will receive $20.00 towards their next denim purchase in-store. The denim collected will then be recycled into UltraTouch™ Denim Insulation as part of the Blue Jeans Go Green™ program.
Cotton Incorporated began the denim recycling program in 2006 to help benefit local communities across the United States. Over one million pieces of denim have been collected to date, and the insulation has been distributed to organizations such as Habitat for Humanity to help communities in need. Approximately 250,000 square feet of insulation are distributed each year and the Blue Jeans Go Green™ program has diverted over 600 tons of waste from landfills since its inception.
Consumers can also feel good about the selections they will find while shopping. This past summer, Madewell released 47 new denim styles and J.Crew introduced 10 new styles for fall, giving customers a variety of options to choose from after recycling their old jeans . To find your local participating J.Crew retail location, please visit jcrew.com, and for a Madewell store, madewell.com