Who can remember your mom washing your clothes and the great smell from the fabric softer , would stay on it for days. As I got older I loved using snuggle even now the smell brings back memory’s. Snuggle softens both hearts and laundry. Just in time for Valentine’s Day, the brand is launching the new pink variant of Snuggle Liquid Fabric Softener and Dryer Sheets, Fresh Spring Flowers™.
This smells great and I love it , the scent stays on your clothes for days and days. Nothing captures the spirit of Valentine’s Day like a hug, a simple yet deep display of affection that carries none of the pressure of wining-and-dining or last-minute gifts. This year, Snuggle® is helping America get back to the most genuine and heartfelt of acts: The Snug™, which Snuggle defines as like a hug but with more love.
“Snuggle’s mission of making the world a softer place is more relevant and important than ever, and Valentine’s Day is the perfect time to celebrate it with a Snug,” said Bibie Wu, vice president of marketing, Snuggle. “Spreading Snugs really captures the true spirit of the holiday. We can’t think of a better spokes-bear to carry the message of reaching out and connecting than Snuggle Bear – not just today, but everyday throughout the year.”
The SnugMobile comes at a time when more and more people are looking to connect by snuggling up to each other. Professional cuddling services and even social media apps and online matching services are emerging that connect people through their mutual interest in hugs and Snugs.
For the past 30 years, Snuggle has provided the ultimate in Snuggly Softness® and long-lasting freshness to loads of laundry. Join him as he brings his mission of softness to the streets of New York on February 13.
Snuggle Bear will hit the streets of Manhattan on a SnugMobile to attempt a GUINNESS WORLD RECORDS record title of the ‘most hugs given by a puppet in eight hours’ on Feb. 13, 2015. Snuggle Bear will make stops all over the city, including Times Square and Columbus Circle, to invite people on board the snuggly soft bus, to share a Snug, take a Snuggle selfie, and receive a free plush Snuggle Bear to take home.