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Newly launched brand of stylish, eco-friendly products highlights transformative cross-country journey back home, culminating in $1000 sweepstakes giveaway
WHAT:
rove’s holiday campaign follows a month-long docufilm highlighting the journey of a young girl named Jenna as she travels home for the holidays on a cross country road trip. Roving from Arlington, Virginia to San Diego, California, the 2,700-mile trip will explore the transformative experience of stepping out of our comfort zones, relishing in the journey and making that extra effort to be in the presence of loved ones.
As Jenna encounter various cities, people and things on her way westward, the rove team will be sharing her experiences via images and video snippets on the rove social media sites. Fans are encouraged to follow the journey and upload photos of their own holiday rovings for a chance at a cash prize.
The first installation of the rove docufilm can be viewed here: https://www.youtube.com/watch?v=bvEtmz5LExA&feature=youtu.be
HOW TO ENTER:
Enter the rove #ComingHome photo sweepstakes at https://www.facebook.com/roveliving. Participants should enter a valid email address and an image (3 submissions maximum) depicting what the holidays means to them. Must be 18+ years to enter. Two winners will be chosen, each receiving a $500 gift card to use during the holiday season.
ABOUT rove
rove is a mobile, eco-friendly lifestyle brand dedicated to providing fashionable, sustainable and easy-to-use products that make life more comfortable for today’s on-the-go generation. From work to play, rove products are designed to enhance a healthy, active lifestyle. rove recognizes that on-the-go products serve as accessories for the 24/7, eco-conscious lifestyle. As such, they need to embody quality design, functionality, and ease.