The Wildly Successful Mexican Lager Expands its Distribution to the Carolinas
Beer drinkers in the Carolinas can now get their first taste of Montejo, a unique, refreshing and authentic Mexican lager, that is available in bars, restaurants, and at grocery and convenience stores throughout North Carolina and South Carolina. Montejo is a golden lager beer with more than 100 years of Mexican brewing tradition that first made its entrance into the United States in September 2014.
With origins about 600 miles southwest of Florida in Merida, Yucatan, Montejo is brewed at Cerveceria Modelo S. de R.L. de C.V. in Tuxtepec, Oaxaca, Mexico. Perfect for parties and outdoor refreshment, Montejo is best enjoyed in a wide-mouthed glass and pairs well with Mexican cuisine. “Our brewmasters have perfected the Montejo recipe using time-honored Mexican brewing traditions. The result is a bright, smooth and full-flavored lager with a crisp finish,” said César Enrique López Pineda, Brewmaster of Ceverceria Modelo. “It’s an honor to make this regional favorite available to beer drinkers outside of Mexico for the first time.”
According to Ryan Garcia, Montejo vice president of regional marketing, “Mexican beers account for nearly 60 percent of imports, and we are responding to consumer demand for an authentic and distinctly Mexican lager.”
Montejo will leverage the same fully integrated marketing campaign that includes Hispanic targeted radio, digital, print, experiential and outdoor advertising that helped drive a strong launch in California, New Mexico, Arizona, Texas, Colorado, Nevada and Florida.
Montejo contains 4.5 percent alcohol by volume (ABV) and will initially be available in packs of 12 12-ounce cans and six 12-ounce bottles.
For more information on Montejo, visit www.CervezaMontejo.com.