I know it’s way too soon to think about the summer given the fact that most of us are staring at snow right in the face right now, but it’ll get here sooner than you think. For those who are lucky enough to own them, creating the perfect listing for your vacation rental is crucial. Otherwise, you might be stuck without a tenant when you need one the most: during the premium prices of summer. Here are some things to keep in mind when constructing your listing.
Bring Out Your Thesaurus: You are only allowed so many words in your description. You’ll have to make your words count. Therefore, it’s best to include colorful, energetic words that create the right tone for your listing. Don’t say nice; say stunning. By getting rid of the banal and the trite, you’ll excite your reader and get them interested in your listing.
Include Many Pictures: Images are an easy way to attract people to your listing. Let’s say you have a rental in Cape Cod. If you want someone to get your rental, it would make sense to include images of the house, but why not include images of the view of the ocean from your master bedroom? And if you do include images, make sure they’re in the light and don’t feel pixilated. It’s best to put your rental in the most positive light.
Have a video too: If an image is worth a thousand words, how much is a video worth? With the technology available, it’s possible to take a Hollywood quality video with your phone. Take advantage of this mobile technology by creating a panoramic video of your rental. Make your viewers feel like they’re in your rental. Maybe they’ll like it so much, they’ll want to be there themselves.
Put any Special Offers in Big Bold Letters: Everyone loves a good deal, right? If you are offering any specials during the summer/fall, these offers should be in the forefront of your listing. The impulsive prospective tenant might jump at the opportunity to take advantage of the offer before it’s too late.
Make Sure Your Contact Information Is Correct: You can have all of the best pictures, beautiful language, and awesome panoramic videos in your listing, but if the details of the listing aren’t correct or dated, you’re not going to find too many people seeking your rental. Things to go over are the contact information, price, location information, availability and amenities.
As you’re freezing for the next couple of weeks, take solace in the fact that in a few months, there will be beaches, ice cream and plenty of baseball. The summer is just around the corner. If you own a rental, make the most of your listing by including these things. And if you don’t own a rental just yet and are looking to rent one instead, look for these details in the listings to find a quality one for your summer vacation.